SmartBug Media

FEBRUARY 16, 2024

Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. What makes customer feedback so important?

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

ANNUITAS

SEPTEMBER 7, 2021

The first is the aggregate view that you find in list views, reports, and dashboards. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. All it takes is collaboration and mutual understanding of what information is valuable, and what isn’t.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

The first is the aggregate view that you find in list views, reports, and dashboards. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. All it takes is collaboration and mutual understanding of what information is valuable, and what isn’t.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Evaluate Your Marketplace Finally, market research can give you an accurate view of your business and marketplace.

Research 98

Research Service Product Planning 98

Martech

SEPTEMBER 19, 2023

Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences can help marketers tune their activities or even change focus, elevating the quality of leads. Comprehensive sales funnel view. And yes, our CEO sleeps better. In your inbox.

Lead Ranking 119

Lead Ranking Top of Funnel Lead Scoring ROMI 119

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. External Stakeholders Partnerships and collaborations with external entities provide a different lens through which to view market dynamics.

Business 104

Business Analysis Work Management Forecasting 104

Martech

MARCH 20, 2024

Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. One client opted for managers to nominate top performers to take part in a focus group. As part of a recent engagement, a client changed its corporate name based on direct customer feedback.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. Although diversifying board rooms has helped bring a wider variety of individuals with different life experiences and points of view, one area has not been diversified. What are AI personality profiling tools?

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). If you can put a value on your core conversions (a focus for us), then you can measure the impact of content directly. We’re not salespeople.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Vision Edge Marketing

JUNE 6, 2023

The CGO, on the other hand, has a more comprehensive view of growth and is responsible for identifying and executing growth opportunities across all areas of the organization, including sales, marketing, product development, and CX. While marketing is an essential component of growth, it is just one part of the overall growth strategy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Competitor insights and analytics: A comprehensive view of your competitors’ performance across channels and data points. followers and views), but also quality metrics (i.e.,

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Biznology

OCTOBER 25, 2021

It is time for companies to stop viewing social media data as something that matters just to the social media team. In fact, they shouldn’t view it as social media data at all. R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Salesforce Marketing Cloud

NOVEMBER 17, 2022

You have an always-on focus group. And this can also give your marketing team a better view into how campaigns might perform. This Trail is a great learning module that shows you the benefits of building automation into your strategy. Hit the Trail. 400 points. Marketing Automation Strategies.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Collaborative efforts can provide a holistic view of customer interactions and identify gaps in the overall customer experience. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Choozle

APRIL 9, 2024

We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Internal discussions and external influences, such as societal shifts towards greater awareness of diversity issues, spurred our commitment to address language usage comprehensively.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Content Standard

APRIL 2, 2019

. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. ” It helps to view this sort of research as the start of a relationship—you wouldn’t say you really know someone just by reading a few bullet points.

Research 107

Research Content Marketing Paid Search Agency Content 107

ClearVoice

DECEMBER 18, 2023

Social media metrics offer a real-time view of how your target audience receives your content. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Social media metrics offer a real-time view of how your target audience receives your content. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Unbounce

MARCH 1, 2022

It also lets you see how visitors view and interact with your website. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Binary Demand

JULY 21, 2023

Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. B2B data cleansing provides a more accurate view of your database, allowing you to tailor marketing materials better to suit the needs of your contacts and accounts. Hence, enriching the data ensures a comprehensive and accurate view.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Convince & Convert

OCTOBER 22, 2021

Leverage this highly engaged focus group for feedback. Participants in your program shouldn’t view engaging with company news and relevant content as extra work—otherwise, they won’t opt-in. . So, first identify and then educate existing internal advocates to help you implement a more effective employee advocacy program.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. I know of one company that tracks both employee and investor sentiment directly after earnings calls to get an unfiltered view on how their results and commentary are being received. Why is social media intelligence different?

Social Media 112

Social Media Social Marketing Media Paid Search Agency 112

Adobe Experience Cloud Blog

JUNE 1, 2018

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. From there, you can view the entire buyer’s journey, through their own eyes, at the most granular level and uncover intent behind the purchase.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Savanta

SEPTEMBER 11, 2014

Will surveys, focus groups and interviews become relics of a bygone age? They’re both just ways of gaining insights and we should blend the two together to create a holistic view. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so.

Research 120

Research Barriers Focus Group Paid Search Agency 120

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. I can't stress enough how important social listening and community management is for brands on social media.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Transforming real-world organic search data into insights provides a better way of viewing the consumer market and which areas of a business are showing an increased interest.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

B2B Marketing Directions

SEPTEMBER 27, 2020

So, the results should reflect a more balanced view of business conditions than surveys conducted in March or April, at the height of the economic lockdowns. Not surprisingly, the Edelman/LinkedIn survey found that COVID-19 was impacting customer buying behaviors in several ways.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

SmartBug Media

NOVEMBER 30, 2018

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. Don’t be fooled into thinking you need a production studio to create content that has high reach.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets?

Twitter 140

Twitter Business Paid Search Agency Communities 140

Circle Studio

JANUARY 10, 2020

For decades, B2B marketing has viewed itself as an entirely different discipline than that of its peers in the B2C or retail world. Regardless of the MarTech, the key is to view it as a means to supporting marketing strategies and tactics, not an end in itself. Myth 4: We already know what our clients think.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Convince & Convert

NOVEMBER 17, 2016

What’s most important, at least initially, is that your employees are reading the information you’re posting and viewing your organization as a more transparent and forthcoming workplace. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Analyze constantly and re-launch at the right moment.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104