Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Need insight into an emerging trend? Is dropshipping dead?

Viral Marketing 117

Viral Marketing Network Marketing Fulfillment eCommerce 117

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. This is also how television conglomerates operate.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. REQUEST A FREE DEMO.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Sprout Social

MARCH 7, 2022

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

Biznology

OCTOBER 25, 2021

If a plant catches on fire, your social team will see it on Twitter long before a reporter calls. R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. Security & Facilities: Real-time monitoring of your social media mentions can keep your people and facilities safe.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Social Marketing Research Planning 40

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. The team is also used as a sort of focus group for various marketing ideas.

Service 134

Service Skype Social Media Forecasting 134

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can also define a hero product as the one that the company wants to focus on and therefore allocates the most marketing budget for. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Connect with Andrew on Twitter or Google+.

Research 120

Research B2B Marketing B2B RSS 120

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” Follow Ignite Social Media: Facebook | Twitter | LinkedIn. Can you explain what that means a little further? But then again, that’s part of the fun of it all.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Examples Marketing Strategy Marketing & Strategy 104

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Connect with Andrew on Twitter or Google+.

Research 120

Research B2B Marketing Tips B2B 120

KoMarketing Associates

APRIL 30, 2019

This can be done through phone interviews, focus groups, surveys, and more. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Talk to Customers Directly : Last, but certainly not least, it’s imperative that you set up time to talk to your most loyal customers directly.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Engage with audiences by conducting focus groups. Do you ever feel like your favorite companies just get you sometimes?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Contently

JANUARY 4, 2017

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. Another way of sourcing pain points is to just ask. Connect with other departments.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Digital B2B Marketing

MAY 20, 2014

Let me know in the comments below or on Twitter ( @wittlake ). It took a focus group setting to get this much information!). If not, is it because you don’t give most companies the opportunity to put multiple forms in front of you over time? Photo Credit: Phil Manker via Flickr cc. (It

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100