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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups are there to help you.

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Transform your B2B brand: 7 strategic insights

Martech

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. One client opted for managers to nominate top performers to take part in a focus group. Work with outside experts If you’re changing the company name, work with a branding agency.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Industry reports, trade publications, and social media listening tools are instrumental in gauging market sentiment and understanding consumer preferences, enabling a more comprehensive assessment of your competitive landscape.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience. Focus Groups. Existing Audience Surveys. Utilize User-Generated Content.

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7 Market Research Strategies You Should Implement

Stevens & Tate

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Join A Trade Association. Observe Your Customers.

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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. What focus group or marketing agency would ever come up with it? ” That authenticity part is key.

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The Definition of Market Research in 100 Words or Less

Hubspot

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.