Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. One department of the company offered installation services for stereos, televisions, etc. For example, they may be able to provide you with themes from exit interview data or other employee statistics. Analyze entries to company help/suggestion boxes.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Twitter is a living focus group. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

seo.co

JANUARY 25, 2021

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment…”. Whether it’s surveys, testimonials, or focus groups, it never hurts to ask! Gather feedback.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

ClearVoice

OCTOBER 26, 2018

In four different surveys by Barkley and Futurecast, eMarketer, and The Harris Poll , coveted demographic groups, Gen Zers (aged 15 to19) and millennials (aged 20 to 35), reported that they are most receptive to ads showcasing diverse families and are more accepting of nontraditional gender roles compared to baby boomers.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Content Standard

APRIL 9, 2018

Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Advertising professionals get some limited metrics on the performance of their broadcast spots, and these metrics are further informed by tactics like focus groups. It was then promptly cancelled the following month.

Brand Identity 90

Brand Identity Branding Top of Funnel Content Marketing 90

The Marketing Blender

APRIL 11, 2023

You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. For example, their messaging for television commercials emphasizes the emotional benefits of owning an Apple product, such as being part of a community of creative individuals.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. Large companies like McDonald’s would prefer to run ads on billboards, television, and social media. In today’s world, where everything is connected, campaigns come with some responsibility.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. If you’ve identified an audience segment that is best reached by television advertising but it will cost you hundreds of thousands of dollars to put together an ad campaign, is your initial investment likely to pay off? Some sources to start your research might include: Insights from social media analytics.

Segmentation 359

Segmentation Research Psychographics Marketing Budget 359

Buzz Marketing for Technology

JUNE 28, 2008

Lewis has found similar problems in focus groups he?s Try to focus on the information you really need instead of news blips that distract. Ration the time you spend watching television, listening to the radio and cruising the Internet. More than 60 percent said the information surfeit has made them stressed and tense.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Expand into other paid sources like social ads, PPC, or even televised commercials. A strong martech stack to support all strategies.

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Hubspot

FEBRUARY 13, 2015

In order to develop an idea of what those desires were, traditional focus groups were used obsessively, rounding up endless groups of sample-consumers, and simply asking them what they prefer in a product. Moskowitz saw two major flaws in this perspective. This is not an insult to you or your customer base.

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? (Editor’s Note: It was formerly Big Fuel).

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

APRIL 20, 2011

Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 134

Research Television marketing ROI Social Media 134

Convince & Convert

FEBRUARY 22, 2016

The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). The last big switch will be in television. The reason, she said, was that they didn’t feel the public could handle the truth of what really happens each month. Their faces showed fear and mortification.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Buffer

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. This along with other developments from social networks points to the rise of what we’re calling “ social television ” lead by the vertical video format.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

FEBRUARY 3, 2013

As Adobe puts it, “Simply tracking marketing budget ROI via focus groups and awareness studies is insufficient for today’s CMO.” million television advertisements and replaces them with options such as promoted online video, which is much more measurable and targeted. For advertisers, it challenges the effectiveness of those $3.8

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 9, 2019

Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost. Dive Deeper: Top 10 User & Customer Feedback Tools to Improve Conversion.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102