Stevens & Tate

APRIL 18, 2024

Integrating Advanced Digital Marketing Tactics To further refine your marketing strategy, incorporating advanced digital marketing tactics for senior living communities can be a game-changer.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Circle Studio

NOVEMBER 23, 2021

The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. As growth continues to become more challenging, look for leaders to elevate strategy in their marketing, replacing tactics with strategies and simple goals with true aspirations for winning. SWOT analysis on steroids.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

JANUARY 30, 2024

Functional and tactic groups can identify differences or additional elements that they require. I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech Advisor

JANUARY 27, 2020

Use these three tactics instead to power your content with what really matters, says, Nick Chasinov is the founder and CEO of Teknicks. With that in mind, use these three tactics to conduct your own marketing research so that you can begin creating content that actually adds value: 1. Hold focus groups. Conduct a survey.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. B2B marketers will have to tap-in to these on marketing tactics to expand their business. Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

Zoominfo

OCTOBER 18, 2022

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Don’t hang your whole ACV target on a couple of tactics or channels.” Demand creation Includes webinars, white papers, and product trials 3. Because your needs will change as your company grows.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Liveintent

DECEMBER 8, 2020

Here are three takeaways on the topic from some of our favorite guests who have shifted tactics during the pandemic. It’s like you have a large-scale focus group of your best possible customers. Let your customers guide your email cadence. The Essentials now has more than 100,000 subscribers.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This data-driven approach allows you to allocate your resources more effectively, focusing on strategies and tactics that have proven to deliver a high Marketing ROI.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

FEBRUARY 5, 2024

Personal contacts through focus groups, telephone surveys and the like are more expensive. Make it as easy as possible to complete the survey If you look back at the Whitestores example, you’ll see it uses a popular tactic: a simple scale the customer can use to pick an appropriate response. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Here, you can solve the needs of the executive team looking for market trends, to the SEO analyst who needs to understand tactical opportunities to influence web page performance.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

ClearVoice

APRIL 19, 2021

Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. Demand generation is the umbrella term that encompasses both of the other tactics. It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics. What is demand generation? Challenges.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Unbounce

JUNE 17, 2021

You know what rocks about this tactic? Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. This is another tactic where Smart Traffic shines. So, again, explain the “obvious.” ” In fact, assume nothing is obvious… and go from there.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. But tactical social data alone isn’t enough to move the needle. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

SmartBrief - Marketing

SEPTEMBER 25, 2023

Too often today, the strategic conversation and discussions around a conference room whiteboard quickly degrade to digital tactics. Those tactics may be good choices – and I have often been a proponent of them – but not having the initial debate is a huge miss. Often these are concepts of our wishful thinking and imagination.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

FunnelEnvy

MARCH 18, 2024

Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers. Later in this post, we look at how AI can enhance your results based on each customer journey phase.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

ClearVoice

AUGUST 27, 2020

Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Unprecedented times have forced them to reconsider the way they market — halting annual budgets and reconsidering every tactic month-to-month. Hybrid creators are in peak demand.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences.

Research 52

Research Paid Search Agency Business Analysis 52

Salesforce Marketing Cloud

JUNE 26, 2023

A customer engagement strategy is a set of tactics and approaches that a business uses to interact and build relationships with its customers. Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. Here are six ways to rekindle the flame.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Content Standard

NOVEMBER 14, 2018

Generally, these tactics can be sorted into two styles: Passive: Your team deploys content with the express purpose of testing a hypothesis about audience interests or attitudes. Surveys, focus groups, pilot programs, and a plethora of other tactics help reveal what’s on our audiences’ minds. UX Testing.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Circle Studio

JANUARY 10, 2020

And while admittedly not all B2C strategies and tactics translate perfectly to B2B, forward-thinking marketers know how to look below the surface and uncover insights behind the idea that can be leveraged in a B2B environment. Ignore the naysayers, focus on the future. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Use either tactic on its own, and you not only lose out on an entire swath of your audience but you also risk the opportunity to connect with your customers—both current and potential.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Not necessarily.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Biznology

JANUARY 7, 2013

The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. But, I am concerned that we sometimes lose sight of why things fail.

Social Media 80

Social Media Research Social Marketing Media 80

Binary Demand

JUNE 12, 2023

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll Email segmentation involves categorizing your email subscribers into smaller, focused groups based on criteria like demographics, behavior, or preferences to enhance targeting and personalization.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll Email segmentation involves categorizing your email subscribers into smaller, focused groups based on criteria like demographics, behavior, or preferences to enhance targeting and personalization.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Hubspot

OCTOBER 16, 2019

For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. With Keyhole as your eyes and ears across platforms and Oktopost managing and analyzing your marketing tactics and content effectiveness , you can get ahead in understanding the buyers you’re trying to reach.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). Once finished, reconvene, reflect and tweak your assumptions, your tactics and your processes to iron out issues and optimize your output. We’re not salespeople.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Vision6

NOVEMBER 12, 2020

Most of us would probably have built-in tactics along the customer journey to nudge your leads down the sales funnel, but how do you know whether you’re focusing on the right thing? One-on-ones with customers Focus groups. Personalisation is a criminally underused tactic by marketers. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. Instead, ditch these tired B2B tactics that focus on product features and lean into the strategies B2C advertisers have been embracing for decades. They probably won’t. What they will get, however, is confused.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. While sharing of any kind is better than not sharing at all, we do recommend B2B marketers take a look at targeting social media efforts to the right audiences.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. A: At a tactical level, it depends on what your company’s marketing promotion channels are. Talk to your potential customers and get to know them. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

B2B Marketing Directions

MARCH 28, 2020

As the COVID-19 pandemic continues to unfold, marketers will need to rapidly adapt their strategies and tactics to meet changing business conditions. Now is not the time to run a large survey, and in-person focus groups are an obvious no-no. Therefore, the content of this blog is going to be different for the next several weeks.

Terms and Conditions 69

Terms and Conditions Guidelines Custom Publishing Fulfillment 69

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback. Here are a few ideas to get you started.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129