5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT.

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. Look at this SWOT template below. Guest post by Ronita Mohan.

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics. All your customers are segregated into small groups based on their preferences, and each group is assigned a particular name and description. He can be grouped in with the casual gamers. So while deciding what product John might like, you can consider the entire group to which he belongs. Online Surveys.

How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. To conduct market intelligence, you'll use internal and external sources of data such as: Surveys. Focus groups. Google Surveys.

What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Customer Understanding: Focus on your Target Audience.

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What is B2B Marketing? And how to do it successfully

Marketing Graham

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. I’m occasionally asked “What is B2B Marketing?” ” I’ve always thought the answer was obvious.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

There are two opportunities for Olipop—to “sell the taste” and pull focus on how it’s a low sugar alternative. Andra Baragan , Founder of Ontrack Digital , shares a list of survey questions they usually ask customers: What can you tell us about yourself? A high level SWOT analysis.

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