How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. What is the purpose of focus groups? Let’s first define what a focus group is and its purpose.

How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by. Follow Along With a Free Focus Group Questionnaire Template. How to Run a Focus Group. Prepare your focus group questionnaire.

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What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

Hubspot

But, while mass data collection through surveys provides you with necessary quantitative information, it doesn't offer as much qualitative insight into your target market's view or opinion of what you're selling. This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? Follow Along With a Free Focus Group Questionnaire Template.

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Lauren Lampen is the marketing director for the Bernett Group , a marketing research company that uses a host of methodologies to gather information about people, interests, and the world their clients are operating in today. Getting Focused.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Now with research being done in neuroscience and the emerging practice of neuromarketing, there is more thought that focus groups are not effective. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Curious about how others have experienced the process of “going remote,” I surveyed 37 digital nomads, both males and females, ranging from ages 21 to 69, and currently spread about four continents. Of those I surveyed, five reported a more substantial income, while 15 said they sometimes brought in additional funds, and another 16 stated they made the same, or less. So you get to focus on value-added work more often,” he shared.

Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

The following survey breaks down Instagram user experience in nine simple questions. Of the individuals in my survey, more than 50% stated that they utilize Instagram for less than 1 hour. Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice.

Is social media all the market research you need?

Biznology

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. So, while I am not advocating that everything be learned through one-way mirrors or phone-based surveys, I do propose that the right tools be employed to gain insights about current and potential clients. Photo credit: Wikipedia.

Social listening drives traditional market research

Biznology

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Market Research Social Media Marketing Converseon Focus group market research social mediaPhoto credit: dmhoro.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many pay a ton of money to have research companies conduct surveys or for special customer intelligence data lists, but more social and dynamic methods are now available. Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

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Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

ClearVoice

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. Here's a deep dive into three popular survey respondent panel options — MTurk, Centiment, and AYTM.

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Companies for decades ran focus groups and test markets, and of course monitored sales success. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Here is the fourth screen of their online survey (first off, no survey should have four screens of questions): The fifth screen was pretty much the same.

Qualitative and Quantitative Research – [Difference+Template]

Outgrow

Qualitative research is a research strategy that focuses on describing an observation or data. It is carried out on the basis of data collected through first-hand observations, focus groups, customer surveys with open-ended questions, questionnaires, etc. .

Tips for international B2B market research

Savanta

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that back-translation and proof-reading by native speakers is a must for survey questionnaires. Surveys need to adhere to local Data Protection laws and, if they’re offering participation incentives, bribery laws. Different cultures have different norms when it comes to answering survey questions.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Marketers from businesses of all sizes are just a few clicks away from building their own online surveys using tools like Survey Monkey and Survey Gizmo. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Marketers from businesses of all sizes are just a few clicks away from building their own online surveys using tools like Survey Monkey and Survey Gizmo. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” Let’s be clear.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Surveys. The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers. Focus groups. For marketers, focus groups have one clear benefit: synergy. The most valuable sources of VoC data for B2B marketers.

How to Grow Your Business with Voice of the Customer

SendX

And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Surveys Surveys can be effective at various points in the purchase cycle. Including an incentive to complete the survey, like a discount on their next purchase, never hurts.

EE Voice – Broadening Your Leadership Listening Channels

Biznology

From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now?

Why It's a Mistake to Build a Content Strategy Around Keywords

Martech Advisor

Conduct a survey. Customer feedback is always a gift, and surveys are a great way to collect it. You can conduct a survey of existing customers or recruit people who match your target audience to provide input. Hold focus groups. Focus on data-driven analytics.

3 Tips to Monitor Your Brand Online

Brandfolder

Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people Finding out how people view your brand used to be an expensive, timely undertaking.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Focus groups. Customer surveys. Segmenting your audience is simply splitting it into smaller groups based on certain criteria. How well do you know your audience?

9 Tools for Better Market Research

BenchmarkONE

When it comes to marketing, primary research includes activities like: Surveys. Focus groups. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. You can further target specific audiences by adding screening questions to your survey, like, “are you an online advertising professional?”

The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter

RockContent

You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. If time and budget permits, test your rebranding assets with your customers or focus groups.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys.

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. Survey designers – Designing valid, insightful surveys and interview questions is critical to the success of a research project.

Does Big Data mean market research is dead?

Savanta

Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

ClickZ

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. 30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market.

The Best Types of Market Research for Professional Services Firms

Hinge Marketing

In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Survey research. Perhaps the most common type of primary research, surveys have become a fixture of the modern online experience. Survey Monkey anyone? Often, these online surveys involve closed-ended questions, such as multiple choice or rating scales. Focus groups.

What visionaries get right about sales enablement

Seismic

Results from the survey were used to develop a sales enablement index which was used to group businesses into one of four maturity categories: Visionaries, Performers, Novices, or Laggards. . Among the survey’s respondents, 95% of companies have a dedicated sales enablement team.

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Mid-Summer Research Updates COVID's Impact on B2B Marketing

B2B Marketing Directions

The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes. So, the results should reflect a more balanced view of business conditions than surveys conducted in March or April, at the height of the economic lockdowns.

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

When it comes to SaaS marketers, a highly competitive, mature, and the digitally-focused market makes things even more difficult. This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

The pros and cons of different attention metrics

ClickZ

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. The danger is these metrics penalize highly engaging experiences that require leaning back and applying focus, such as with video.

B2B market research – 10 unique features

Savanta

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. This means that focus groups are often simply not a realistic option in B2B studies. In consumer studies it’s rare for survey responses to be attributed back to a named individual.

Why do you need social media listening to understand customers?

Biznology

They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. What you do on your own time is up to you, but I think following someone into the shower as a survey method is unprofessional.). Clients speak with me all the time about all the things that they do to understand customers. But no matter what you do, you still need to use social media listening. Because it answers questions that you don’t ask.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Tactic One: Getting to Know Each Other with Surveys. Surveys are a deceptively simple and often overlooked marketing audience research tool. Despite being one of the oldest research methods out there, surveys can still fill an important place in your content marketing strategy. A survey could help confirm or deny your team’s understanding of what motivates your audience. Creative quiz or interactive content formats can disguise surveys as content experiences.

6 Simple Strategies for More Thorough Market Research

BenchmarkONE

Ideally, you should focus on people who have recently interacted with your brand, whether it was making a purchase or purposefully deciding not to buy. For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews. Whether you’re running a focus group, survey or interview, you should always come ready with a discussion guide so you can use your time wisely.