Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). Building the content Powerful, engaging storytelling: This is where creative teams shine. But how do you measure whether (or when, or how, or why) somebody has been galvanized?

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But as anyone from Contently will tell you, storytelling is on the rise.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

SmartBug Media

OCTOBER 20, 2021

Using Metaphors for Storytelling Success. Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. NOTE: Powerhouse Pass Attendees will have access to the INBOUND 2021 virtual event platform for 1 year from today to rewatch any session on-demand. Genein Letford, M.Ed - InterCreative Strategies LLC.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback. Share your story. People like stories.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit.

Communities 52

Communities Brand Identity Branding Work Management 52

Contently

SEPTEMBER 17, 2021

What focus group or marketing agency would ever come up with it? “The appeal of our packaging is a layered mix of intrigue, legacy, boldness, resonance, and authenticity,” Michael Bronner, the company’s president, told Hatch. ” That authenticity part is key.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. there was product placement. Test Your Audience First.

Brand Identity 89

Brand Identity Branding Top of Funnel Content Marketing 89

Content Standard

SEPTEMBER 26, 2017

Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?), Other studies have revealed the power of looking at patterns across the whole brain to better understand how we process complex information , like narrative storytelling.

Allocation 48

Allocation Content Marketing Work Management Budget Programs 48

The Marketing Blender

APRIL 11, 2023

You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. Use storytelling to create a narrative that resonates with your audience and elicits an emotional response. Look for patterns and similarities among your customers.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

ConvertKit

APRIL 17, 2019

Do they value longer storytelling or would they rather see a list of the main points? Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group. The when.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Do they value longer storytelling or would they rather see a list of the main points? Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Brands like Louis Vuitton need to affiliate themselves with those sorts of folks and try to embed them in the internal conversation of where the brand is headed as well as the externally communicate as to where the brand is going.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. Storytelling secrets. So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights. Analyze entries to company help/suggestion boxes.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Moz

JUNE 8, 2020

Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners. Industry fora (agricultural, manufacturing, retail, etc.) What you ask will vary depending on your business idea.

Planning 72

Planning Business Paid Search Agency Communities 72

Marketing Insider Group

NOVEMBER 12, 2014

This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. But in this post, Adam Grant debates whether Malcolm is fascinating because he is a great storyteller or because of his ideas and the unique perspective he has on the world.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 94

Storytelling Brand Identity Branding Advertising Agencies 94

ClearVoice

OCTOBER 9, 2018

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. In their city. We also surveyed company leadership.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working. Test: Make sure what you’ve created is delivering as promised.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Eric Mower + Associates

NOVEMBER 20, 2018

Yes, you can do research, focus groups, customer satisfaction studies, customer panels — all that quantitative and qualitative work that informs teams about the customer as a research subject. Some of the drivers that we tweak include Advising and Honesty, or Listening and Caring, or Style and Storytelling.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hubspot

NOVEMBER 26, 2014

We often hear about the power of storytelling in marketing -- so much so that it has almost become another checkbox to complete, along with a Facebook Page and a blog that you don’t actually use to its full potential. All of this information and feedback will be crucial to helping you identify what makes your university different.

Tips 28

Tips Planning Education Curation 28

B2B Marketing Savvy

AUGUST 13, 2009

(Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. This very basic beginning is at our core.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

AUGUST 20, 2018

Storytelling is a surefire way to connect with your audience. Another method of manually analyzing audience feedback is holding a focus group. On the other hand, the color green is often associated with harmony, balance, nature, growth, and health — all components of the Starbucks brand and “green” movement. Tell a Story.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Involve focus groups to double down on the reverse engineering process. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback. Pre-testing campaigns with diverse focus groups avoid potential pitfalls or cultural insensitivities. Supports multiple languages catering to a global audience.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Hubspot

FEBRUARY 24, 2015

It is no longer a world of focus groups and market research teams. 3) Be a Storyteller and a Storymaker. The digital skill set of marketers is rapidly expanding, and, if you’re at the helm, here are six skills you’ll need to hone in order to be successful. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. You talked about the bias of doing an internal group. Look at me! Look at my thing!

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. The brains of the storyteller and the story listener can actually synchronize, says Princeton''s Uri Hasson : “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.” How do you do this?

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Single Grain

DECEMBER 9, 2019

This could include in-depth case studies and interviews with consumers and/or focus groups (tools like Questback can help with this). 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. Market research. A/B testing. Click To Tweet. Related Content: SEO Keyword Research Made Easy in 2019.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Contently

MAY 28, 2021

It’s a romance that dates back to the second grade, when I decided to test 10 different dog shampoos on a focus group of mutts, grading them across a rubric of smell, length of effectiveness, and, of course, fluffiness. It’s almost impossible to capture anyone’s attention without high-quality storytelling.

Research 114

Research Paid Search Agency Content Marketing Content 114

Contently

JANUARY 22, 2020

From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits. The concept performed well in focus groups, so we moved to filming and production, some of the final steps before an ad goes to air.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ads Ad Agencies 137

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Share your brand story with powerful storytelling.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Contently

NOVEMBER 4, 2016

To bolster its storytelling capabilities and scale its publishing efforts, Cornell Tech partnered with Contently to access content strategists, a network of creative professionals, and technology. Strategy makes a difference.

Startups 60

Startups Distribution Work Management Content 60

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Here’s what I, so it’s like a little mini focus group.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

ClearVoice

AUGUST 14, 2023

Use Storytelling for Cybersecurity Awareness No matter your target customer, the basics of good content marketing remain the same. It’s your job to bring it to life with narrative structure and storytelling. Conducting audience surveys and focus groups: Gather valuable information from those who already consume your content.

Enterprise Management 83

Enterprise Management Top of Funnel Ad Building Marketing & Strategy 83

Hubspot

JUNE 21, 2018

This might include quantitative and qualitative data from user testing sessions and focus groups. It has a wider range of features for more complex storytelling and detailed prep work. User needs, tendencies, and motivations can be determined through different types of user research. How to Become a UX Designer.

Design 77

Design Work Management Marketing Management Deliverability 77

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 9, 2019

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response. Collect Customer Data.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102