Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Viral Marketing 116

Viral Marketing Network Marketing Fulfillment eCommerce 116

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Leverage this highly engaged focus group for feedback.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. WTDY-FM) Philadelphia uses social listening to connect with loyal listeners. See the full list of ??

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. StarKist implemented social listening platform Netbase Quid to leverage social listening and better understand what consumers wanted. ounces to 2.6

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

Social Media 143

Social Media Research Social Marketing Media 143

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” What are some tips you have for social media marketers who want to add analytics to their daily routine and resume?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

MARCH 7, 2022

Plus, social insights can give you everything you got from your brand survey and more. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 90

Customer Surveys Branding Brand Identity Paid Search Agency 90

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. Social Listening. Nowadays, we get social listening. Networking groups. The concept really is nothing new.

Research 92

Research B2B Marketing Tips B2B 92

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. For 55% of consumers , that experience starts on social media. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Marketing strategies should start with social.

Social Marketing 138

Social Marketing Contingency Planning Planning Work Management 138

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers. Monitor Discussions About Your Brand.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee advocacy is the unsung hero of social media success. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Hubspot

MARCH 27, 2023

Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year. Create (or improve) your websites Obviously, you cannot sell online without a web presence.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

ClearVoice

AUGUST 27, 2020

Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. at a social media agency. as a writer.

Video Marketing 105

Video Marketing Branding Brand Identity Paid Search Agency 105

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 139

Social Media Media Privacy Transparency 139

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Content4Demand

FEBRUARY 24, 2021

You may create a community through your blog, newsletter or a community app like Disciple or Participate , or you can cultivate the communities you’ve already developed in your social media platforms. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

SpotMe Blog

AUGUST 30, 2021

Make Networking a Key Component of Your Global Event. Networking plays a pivotal role in the decision to attend an event for many attendees. When planning a global event, you want to ensure that networking opportunities are integrated throughout the programming. . Focus groups. Social media.

Planning 52

Planning Work Management Marketing Management Conference 52

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs. Or, apply the same concept to Twitter.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Target Your Social Sharing. Thankfully, we have social media to help us give our content an initial boost. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 91

Tools Work Management Marketing Management Business 91

Navigate the Channel

MAY 30, 2023

For example, millennials and Gen Z are more attuned to companies with a social conscience. More than 70% of Millennials say corporate and social responsibility weighs into their buying decisions. According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. 4: Social Mention.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Branding Brand Identity Work Management 52

Eric Mower + Associates

JANUARY 18, 2019

According to the Harvard Business Review , one reason for a decline in association membership is social media. With new ways to connect and network developing constantly, an association may not seem as relevant to individuals as it has in the past.

Opinions 82

Opinions Focus Group Consulting Trends 82

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Humanizing Your Brand with Employees + Social Media. Too many times they take the easy route vs the right route to social business success. What does it really mean?

Social Media 63

Social Media Branding Brand Identity Media 63

Hubspot

JANUARY 11, 2023

Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale. In marketing, you can send free meals or rides to participants of a focus group, webinar, or winners of a social media giveaway.

Planning 81

Planning Business Validation Paid Search Agency 81

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. You read the newspaper or a magazine. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160