markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Hubspot

OCTOBER 2, 2019

When you’re starting to feel restless with your brand, remember that your customers (who see it much less frequently) might love that signature color you've come to loathe. If you're on the fence, you can hold focus groups to see if the slogan is really resonating. Reestablish your brand's audience and market. Get metaphorical.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Hubspot

SEPTEMBER 13, 2013

They survey all their clients in a variety of ways, including “comment cards, focus groups, interviews with current and inactive clients.” They even involve staff members, who have a link to a SurveyMonkey questionnaire in all their email signatures.

Fulfillment 28

Fulfillment Customer Surveys Organic Leads Planning 28

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. Marketers spend a lot of time trying to nail down abstract concepts.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Hubspot

JULY 5, 2012

Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions. There is also almost always an animated short at the beginning of Pixar films, another signature experience of the brand. Its customers were already loyal to the original logo.

Brand Identity 28

Brand Identity Branding Amazon Rules 28

Hubspot

MAY 15, 2012

We've written about fantastic ecommerce retargeting campaigns , how to craft an email newsletter recipients actually read , and even how to use your email signature to support your other marketing efforts. 6) Focus Pointe Global Gets to the Point. And that's the kind of email marketing we like to celebrate!

Email Marketing 28

Email Marketing Examples Urgency Marketing Paid Search Agency 28

Hubspot

MAY 15, 2020

There is also almost always an animated short at the beginning of Pixar films, another signature experience of the brand. Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions. Marketers can take an important note from the Pixar logo.

Design 93

Design Brand Identity Branding Amazon 93