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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Editor’s Note: It was formerly Big Fuel).

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CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Adobe Experience Cloud Blog

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. The only available research tools you had were surveys and focus groups, eventually getting into email.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Unless you were really big, and you were a consumer brand, and you could do focus groups. Now, it is.