Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time.

Social Media 100

Social Media Media Business Paid Search Agency 100

Altitude Marketing

OCTOBER 23, 2018

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Let’s say you have a disruptive mid-six figure offering with a 12-month sales cycle. Understand your market realities.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Marketing Insider Group

AUGUST 19, 2020

This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process. After all, the purchase decision at the end of the B2B sales cycle is made by a human – who has a need and a tendency to be social.

Lead Generation 362

Lead Generation Generation Lead Scoring Lead Ranking 362

Zoominfo

JUNE 1, 2020

If you consider that an average sales cycle is about 90 days, discovery calls likely place about a month after you began reaching out to the prospect. According to Chorus’ analysis of sales calls, 32% of cold calls will turn into discovery calls, and 19% of those will eventually become closed-won deals. Keep it focused!

Work Management 130

Work Management Lead Ranking Cold Calling Marketing Management 130

Adobe Experience Cloud Blog

JANUARY 22, 2009

This applies to sales and marketing executives as well — they may confidently hold flawed assumptions about prospects. But, focus groups or in-depth interviews often identify language and messages that are irrelevant, confusing, or — in some cases — insulting. Recognize what they DON’T tell you.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Hubspot

APRIL 26, 2016

You may want to focus on folks that have completed an evaluation within the past six months -- or up to a year if you have a longer sales cycle or niche market. Select people that have recently interacted with you. You'll be asking very detailed questions, so it's important that their experience is fresh.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. A great reputation can shorten sales cycles, reduce time-to-hire and keep your customers coming back to the name they trust. These pillars support your strategy with real-time insights, so you can quickly identify what’s working and what’s not. Listening data.

Work Management 120

Work Management Marketing Management Brand Identity Branding 120

KoMarketing Associates

JUNE 30, 2016

Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc. Today, multichannel rules the consumer landscape – there is no longer a linear sales cycle. With thanks to Brent Csutoras.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Longer sales cycle – The professional services website must be designed for the long sale. Many professional services websites aren’t as good as the firms they represent.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

KoMarketing Associates

JULY 1, 2016

Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc. Today, multichannel rules the consumer landscape – there is no longer a linear sales cycle. With thanks to Brent Csutoras. pic.twitter.com/KzzlMNOwda.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Scoop.it

OCTOBER 20, 2022

Here’s what effective B2B content marketing should look like: Get your whole company (including the product team, sales team, and senior leaders) involved in content to provide subject matter expertise and set a strategic direction. Create weekly, monthly or quarterly reports with business KPIs and goal tracking.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Most tests are advised to run for a single sales cycle (usually a month or however long that may be in your case.). Test with a Focus Group of an Ideal Audience and then Expand out.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Adobe Experience Cloud Blog

DECEMBER 3, 2012

The only available research tools you had were surveys and focus groups, eventually getting into email. They’re all scaling up and they all need to be much better at the enterprise sales cycle. Marketo: How can SFA/CRM systems support Product Management and Product Marketing? Oh, how things have changed.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. But even if you don’t have a way to add clarifying questions to your sales cycle, you’re not out of luck.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Heinz Marketing

JUNE 29, 2020

We understand, but we’re finding sales cycles where very large teams are saying by Tuesday, I need that entire group in on Chorus. Used to be, we had to go do expensive focus groups, now can just listen to what’s being said all around your business every day. And look, I mean, that’s our role.

Top of Funnel 124

Top of Funnel Work Management Thought Leadership Enterprise Management 124

Hubspot

APRIL 29, 2013

Best-selling author, speaker, and expert David Meerman Scott reminds us, “instead of creating content to cater to a handful of reporters, create press releases that appeal directly to your buyers to help prospects find you and shorten your sales cycle.”

Planning 28

Planning Peer-to-peer Press Thought Leadership 28