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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5

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10 Easy Rules for Content Marketing Writing

ClearVoice

Ten Rules for Marketing Writing. After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

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Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation is the integration of AI with the automation of repetitive, rules-based tasks. By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows.

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Transform your B2B brand: 7 strategic insights

Martech

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Agent Gibbs’ rule No. Descriptive names (e.g., And please skip the jargon.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Previous customer surveys, interviews, focus groups. A useful rule of thumb for companies is to rank segments on two measures: market attractiveness and your competitive strength. However, this will only work well if your offerings truly have mass appeal. But other important sources may also include: Demographic censuses.

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Why now is the time to pay attention to micro-communities

Martech

I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture. Driving deeper connections through micro-communities It’s important to acknowledge that genuine engagement is foundational to why micro-communities work.