Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. If you’ve identified an extremely large segment but don’t have enough organisational resources to meet their needs better than other companies, then it’s not the best segment for your particular firm. However, this will only work well if your offerings truly have mass appeal.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Sprout Social

MARCH 1, 2023

Another 39% of marketers work with creators on a monthly basis. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. You likely have a roster of creators you’ve worked with in the past.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Content Standard

APRIL 23, 2024

He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.” Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 56

CMO Enterprise Management Planning Work Management 56

Convert

MARCH 22, 2022

It’s the secret sauce behind the success stories that attracted you to working with CRO experts. By the end, you’ll know how to work with CRO agencies to hit all your growth goals. It’s part of the reason Alex Birkett (quoted below) works with agencies – to add the needed integrity to A/B testing results. Let’s dig in….

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. That usually means making changes to your CRM.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. That usually means making changes to your CRM.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Buzz Marketing for Technology

JUNE 5, 2013

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. The thick of the 2012 holiday season is here.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Choozle

APRIL 9, 2024

This could involve participating in diversity training programs, joining employee resource groups, or supporting diversity-focused recruitment efforts. We worked alongside employees who shared their experiences and perspectives, highlighting the impact of language on fostering inclusivity.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

SmartBug Media

JUNE 22, 2020

I would argue that any marketing strategy is more effective when the marketing and sales teams work hand in hand, meeting often to discuss what’s working and what’s not working. Your first step is to work with sales to identify the best targets to go after. What Existing Inbound Resources Can You Use in ABM?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. By using these resources, businesses can gain a clearer understanding of market gaps, potential threats posed by competitors, and unexplored avenues ripe for growth.

Business 104

Business Analysis Work Management Forecasting 104

Modern B2B

MARCH 1, 2024

Our biggest area for improvement was ‘Environment’ Without a full understanding of our carbon footprint, there was a lot of work to be done – creating policies and gathering data to better inform us of our impact, whether at our shared office or working from home. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

FunnelEnvy

MARCH 18, 2024

Rather than a one-off project, consider it an investment – once you have them, the benefits of working with them increase over time. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

NOVEMBER 10, 2020

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Self-guided demos and explainer videos work well for almost any type of software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hinge Marketing

NOVEMBER 18, 2020

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. Working with a research firm. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups.

Research 160

Research Process Training Customer Surveys 160

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Identify resources. Set a Goal for Your Research.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Identify resources. Set a Goal for Your Research.

Research 62

Research Campaigns Work Management Marketing Management 62

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Leverage this highly engaged focus group for feedback. Believe it or not, four in five people believe that.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Biznology

OCTOBER 25, 2021

Metrics here can help you understand what works, what doesn’t and where to invest your resources. R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. Communications: Obviously, social media is a great way to get a message out fast in a crisis, share your general content, etc.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And if it works, it’s only temporary. (revenue, leads, opportunities, etc.). That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. It’s a highly targeted, nearly free focus group. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Salesforce Marketing Cloud

JANUARY 9, 2023

Because these rules need to work in the real world, they must consider differences between places, cultures, and even laws. Create policy that works in the real world. What you can do today: As a team, organization, or company, take inventory of what work you do, where it happens, and who does it. For example, in the U.S.

Product 98

Product Ethics Communities Intent 98

ClickZ

JANUARY 6, 2022

We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. Sabrina: In its essence, centers of excellence are all about people – from recruiting and connecting to upskilling and empowering.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

seo.co

SEPTEMBER 4, 2023

This is one of the most common types of navigations on the modern web, since it works well for a variety of devices and browsers and because it’s both clean and efficient. But this can work against you in a couple of ways. Use focus groups and surveys to improve user experience. Remain adaptable.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. The video presents a focus group filled with real millennials, not actors.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Salesforce Marketing Cloud

JUNE 26, 2023

Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. How do you know it worked? Without clear metrics and analytics, it can be difficult to know which strategies are working and which are not. Here are six ways to rekindle the flame.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. If you are working with a team, it’s best to have a content calendar. The question is whether you have time and resources to do content marketing continuously and do it right.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Active discovery happens on social.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Trello is usually seen as a project management tool, but it can work really well as a collaborative brainstorming tool, too. 6) Trello.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. Use analytics to see what’s working.

Tips 52

Tips Content Work Management Touchpoints 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And if it works, it’s only temporary. (revenue, leads, opportunities, etc.). That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Martech

FEBRUARY 5, 2024

Personal contacts through focus groups, telephone surveys and the like are more expensive. But I work with clients who rely on them and we do everything we can to make those emails persuasive and inviting. Sending surveys shows our bosses we have ticked the “voice of customer” box if our companies are big into that research.

Ideal Customer Profiles 122

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 122