Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Branding 101

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. If you’ve identified an extremely large segment but don’t have enough organisational resources to meet their needs better than other companies, then it’s not the best segment for your particular firm. But other important sources may also include: Demographic censuses.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 91

Product Focus Group Social Media Advertising Agencies 91

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ANNUITAS

SEPTEMBER 7, 2021

But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. That usually means making changes to your CRM. Most sales reps loathe their CRM because it’s seen as a chore.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. That usually means making changes to your CRM. Most sales reps loathe their CRM because it’s seen as a chore.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Stevens & Tate

APRIL 18, 2024

This research can include demographic studies to understand age distributions and economic factors, surveys to gauge service expectations, and focus groups to test market reactions to potential new services or facilities. Content Refresh : Regular updates to blog posts, FAQs, and other resources to keep content relevant and engaging.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. By using these resources, businesses can gain a clearer understanding of market gaps, potential threats posed by competitors, and unexplored avenues ripe for growth.

Business 104

Business Analysis Work Management Forecasting 104

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Develop a GenAI implementation plan with clear goals (like boosting content output) and dedicate resources to train your team. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 57

CMO Enterprise Management Planning Work Management 57

Valasys

JANUARY 30, 2024

” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations. Solution: Consider outsourcing your social media market research or using automated tools to save time and resources.

Social Media 40

Social Media Research Social Marketing Planning 40

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. In today’s customer-centric environment, success in positioning requires focus on the overlap between the customer’s problem and their aspirations.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Choozle

APRIL 9, 2024

This could involve participating in diversity training programs, joining employee resource groups, or supporting diversity-focused recruitment efforts. We conducted employee surveys and held focus groups to gather input on language preferences and concerns.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Reliable market research facilities provide your business with expertise, objectivity, resources, and flexibility. Not to mention save time and resources. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

SmartBug Media

JUNE 22, 2020

They may fit one of your personas, but they are a more narrowly focused group than a persona is. If you’ve been executing an inbound campaign for a while, can you segment some ICPs already in your system and find what seems to resonate the most with that group? What Existing Inbound Resources Can You Use in ABM?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing & Strategy 111

Contently

SEPTEMBER 17, 2021

” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. What focus group or marketing agency would ever come up with it? ” That authenticity part is key.

Advertising Agencies 193

Advertising Agencies Branding Brand Identity Paid Search Agency 193

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Identify resources. Set a Goal for Your Research.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Identify resources. Set a Goal for Your Research.

Research 62

Research Campaigns Work Management Marketing Management 62

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Webbiquity

NOVEMBER 10, 2020

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Both vendors and buyers use demos and vendor/product websites. ” Are technology analyst firms in trouble?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hinge Marketing

NOVEMBER 18, 2020

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups.

Research 160

Research Process Training Customer Surveys 160

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Convince & Convert

JULY 24, 2019

It’s a highly targeted, nearly free focus group. Not only do shows of this types create tent poles for your social media strategy , it makes it a LOT easier to plan your time and your resources, because you know what you’re doing, in what format and how often.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Biznology

OCTOBER 25, 2021

Metrics here can help you understand what works, what doesn’t and where to invest your resources. R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. Communications: Obviously, social media is a great way to get a message out fast in a crisis, share your general content, etc.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. This is what happened at Hudl.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Convince & Convert

OCTOBER 22, 2021

Leverage this highly engaged focus group for feedback. Strategizing and implementing an employee advocacy program takes time and resources. “The courses help them understand what I’m doing with the content and what I look for—and what content works best on what channel,” Gear told Nagel. Empowering Your Employees.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. The question is whether you have time and resources to do content marketing continuously and do it right. A: Like everything else, long-term efforts require budget and resources.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. For more information on how to use HubSpot contact records to build your personas, check out this resource. Social Media Intelligence.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. The video presents a focus group filled with real millennials, not actors.

Video Marketing 104

Video Marketing Branding Brand Identity Paid Search Agency 104

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize quantitative and qualitative methods to thoroughly analyze the data, uncovering patterns, trends, and gaps in the market.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Modern B2B

MARCH 1, 2024

As a company, we’ll continue to work hard to develop our sustainability, diversity and performance.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Marketing Insider Group

AUGUST 30, 2021

Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Examples of empathetic B2B companies.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

seo.co

SEPTEMBER 4, 2023

Use focus groups and surveys to improve user experience. While there are some basic principles of user experience you can apply to your initial design, you’ll see much better results if you use focus groups and surveys to learn about the average user’s experience and improve upon it.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Salesforce Marketing Cloud

JUNE 26, 2023

Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. This can lead to wasted resources and missed opportunities for growth. Here are six ways to rekindle the flame. Conduct new customer research Gain a deeper understanding of your target audience with customer research.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Convince & Convert

MARCH 8, 2017

It’s a highly targeted, nearly free focus group. Not only do shows of this types create tent poles for your social media strategy, it makes it a LOT easier to plan your time and your resources, because you know what you’re doing, in what format, and how often.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Salesforce Marketing Cloud

JANUARY 9, 2023

What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. Our online resource helps businesses perform their best when selling internationally. These questions push you to deliberately consider the impact on your customers and the wider community.

Product 98

Product Ethics Communities Intent 98