Webbiquity

NOVEMBER 10, 2020

As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 91

Product Focus Group Social Media Advertising Agencies 91

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 92

Customer Surveys Branding Brand Identity Paid Search Agency 92

Modern B2B

MARCH 1, 2024

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. Read our latest Impact Report to learn more about our B Corp progress. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. The survey targets customers, prospects and potential leads.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Segment penetration and share Another essential metric to consider is the penetration and share of each segment.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Sources like reports, studies, and data from industries, government agencies, or other businesses. Sources include customer surveys, industry reports, and competitor websites. What’s more?

Research 52

Research Paid Search Agency Business Analysis 52

Sprout Social

FEBRUARY 19, 2024

In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. These insights help brands personalize content for marketing and advertising.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Actually, they made it quite difficult. He did a fine job.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 104

Business Analysis Work Management Forecasting 104

Salesforce Marketing Cloud

NOVEMBER 17, 2022

You have an always-on focus group. The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Download the report. Hit the Trail. 400 points. Marketing Automation Strategies.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Circle Studio

NOVEMBER 23, 2021

Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Social Media 144

Social Media Research Social Marketing Media 144

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Analyzing third-party market research reports on industry trends and customer behavior patterns. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Excelsior Research

JANUARY 3, 2022

It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. h) Reporting. h) Reporting.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Biznology

OCTOBER 25, 2021

This part of the Sprout Social report really caught my attention. The companies surveyed seem to have already acknowledged this trend and changed their behavior (see chart below). If a plant catches on fire, your social team will see it on Twitter long before a reporter calls. The post The great social media divide is coming.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Seismic

MARCH 22, 2021

Today we released the findings from our research in the Seismic Annual Sales Enablement Benchmark Report (2021): Decoding the Best Practices of Visionaries. In this blog post, I’ll share some of my primary takeaways from the report. Among the survey’s respondents, 95% of companies have a dedicated sales enablement team.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Hey thanks for reporting this to us and sorry for the delayed response. What do people think about a certain topic or trend?

Twitter 141

Twitter Business Paid Search Agency Communities 141

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). If your business is progressive, they may be constantly surveying the customer experience and trying to improve it.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. Focus groups. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

BenchmarkONE

APRIL 18, 2019

For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews. Whether you’re running a focus group, survey or interview, you should always come ready with a discussion guide so you can use your time wisely. Engage your participants.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. In focus groups, interviews, or surveys, you can learn about the specific touch points they use to discover brands and make purchases. Recommended for you.

Research 107

Research Content Marketing Paid Search Agency Content 107

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Often when companies are trying to understand their market, they might work with an agency or marketing firm to conduct surveys, consumer interviews, testing, etc.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Engagio

OCTOBER 22, 2018

One of the most commonly debated questions in ABM is “who should the SDR team report to?” The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. more likely to report to Marketing. .’

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. What is Original Research? Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. What is Original Research? Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Hubspot

MARCH 27, 2023

According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Create (or improve) your websites Obviously, you cannot sell online without a web presence. Implement SEO strategies You’ve created this beautiful website, now what? It would be imprudent to not bake SEO (search engine optimization) into your plan.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. First, they develop open feedback loops with customers to understand what they need in this moment.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Biznology

DECEMBER 6, 2016

Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. A lot has happened on the fake news front since we first reported on it, including a shooting in Washington, D.C. Is it time to stop measuring engagement ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Stevens & Tate

JULY 1, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. Recent Marketing Reports, Updates, and Trends. billion in 2020.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Content Standard

JULY 24, 2018

When So-and-So needs this report by end of this week and Such-and-Such wants a social campaign ASAP, the priority becomes finding any quick solution to keep up with the demand center rather than thinking strategically about your larger content goals. It helps you to report on conversation volume and respond directly to consumers.

Top of Funnel 46

Top of Funnel Content Focus Group Customer Surveys 46