Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 106

Research Content Marketing Paid Search Agency Content 106

SendX

JULY 1, 2021

Research shows that 88% of U.S. marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. This can help you not only in retaining customers, but also in finding new ones. Both can be effective for gathering VOC data.

Business 358

Business Template Customer Satisfaction Analysis 358

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Ideally, you should focus on people who have recently interacted with your brand, whether it was making a purchase or purposefully deciding not to buy. Focus on identifying both your industry and your content competitors.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. By doing this, you’re making the CRM useful for everyone on the team, not just managers trying to report on pipeline. Read on to learn more.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. By doing this, you’re making the CRM useful for everyone on the team, not just managers trying to report on pipeline. Read on to learn more.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? Image via Wikipedia. The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. Research your competitors.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 104

Business Analysis Work Management Forecasting 104

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. Research your competitors.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. This part of the Sprout Social report really caught my attention. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Hinge Marketing

OCTOBER 5, 2015

Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms. Bottom line?

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. Image credit: BetterUp You can learn from BetterUp and create immersive and insightful reports for your audience based on their knowledge level. Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Circle Studio

NOVEMBER 23, 2021

Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. But I digress. and "could we?"

Focus Group 28

Focus Group Content Marketing Planning Content 28

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Faye: Well, I’ve done everything but finish the report. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Business Paid Search Agency Communities 141

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Social Marketing Media Planning 103

SmartBrief - Marketing

SEPTEMBER 25, 2023

I have been reading a lot of research lately. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. We must conduct more interviews and focus groups before we create a campaign or a strategic plan.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

MARCH 27, 2023

Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Implement SEO strategies You’ve created this beautiful website, now what?

Service 82

Service Purchase Intent Landing Pages Psychographics 82

KoMarketing Associates

JUNE 28, 2018

In their own research, they’ve found that the most successful B2B content marketers tend to be extra-focused on the job of building an audience. If we can serve this well-defined group of people well, we’ll gain the thing most coveted by modern marketers: engagement. Who’s responsible for all this audience research?

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Neilsen research revealed six stages of pandemic-buying alone.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech Advisor

JANUARY 23, 2020

A 2019 report by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) found that multicultural consumers make up nearly 40% of the U.S. Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Seismic

MARCH 22, 2021

Today we released the findings from our research in the Seismic Annual Sales Enablement Benchmark Report (2021): Decoding the Best Practices of Visionaries. In this blog post, I’ll share some of my primary takeaways from the report. Download the report today. . Sales enablement is no longer a nice-to-have.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72