Stevens & Tate

JUNE 16, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 44

Eye-Tracking Focus Group Press Software 44

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

KoMarketing Associates

APRIL 28, 2015

Examples of great online buzz include: Press coverage of new products, launches, etc. Focus and Test Groups. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. Being the research nerds that we are, we went back to our UX team for support in understanding what some of the most pressing pain points were in our industry and how we could affect change.

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124

Metadata

JANUARY 15, 2024

“Your job as a marketer is to start linking your brand to buying situations before the buyer even enters the market so that when they do enter the market for a product or solution…yours is the one that comes to mind.” — Liz Demers, Senior Partner Manager, LinkedIn The pressing question now is how do you create those memorable ads?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hubspot

OCTOBER 16, 2019

Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Press releases. Your company might have to write a press release to announce new products, launches, campaigns, or movements. Press communication.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Bluetext

AUGUST 7, 2023

An organization’s brand voice is how they communicate its mission, value, and impact to audiences through various channels – press release announcements, interviews with reporters, social media sharing & engagement, advertising campaigns, event presentations, research reports, etc.

Advertising Agencies 26

Advertising Agencies Brand Identity Branding Paid Search Agency 26

Contently

JULY 12, 2017

These kind of sites also tend to have less filtered discussions since it’s a group of peers casually discussing their issues, rather than a formal focus group. Ask him your most pressing content strategy questions here , or email him at lazer@contently.com. Interviews with customers.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Kevin Indig

APRIL 1, 2023

Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. Focus groups, surveys, prompts or a few gift cards and phone calls for tight budgets can get you to the AHA moment (thanks, Ryan, for the idea).

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

OCTOBER 9, 2018

This helps the outlets who don’t want to copy-and-paste a press release. I loved a recent social post of yours detailing how you got lots of regional press for a group of local credit unions. One ad agency I work with had a group of credit unions with branches statewide. Do you work a lot with bloggers?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Manage brand health during a public relations crisis.

Tools 91

Tools Work Management Marketing Management Business 91

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. I recently received a press release that was quite literally a correction to a previous one sent. A couple of years ago, I consulted for a company attempting to redesign the shopping cart experience.

Tips 59

Tips Class Press Paid Search Agency 59

markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Hubspot

APRIL 4, 2023

I conducted several focus groups to gather feedback from employees about their experience working for the company. One of the most pressing issues was the client's accounts receivable process, which was causing a significant delay in cash inflows." Conflict Resolution Questions for Consultants 13.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Tony Zambito

OCTOBER 26, 2015

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Biznology

NOVEMBER 20, 2014

Do not start believing your own press clippings. Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Seek out experts – You may not be an expert, but there are those who are. Find them, pick their brains and read their writings.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

FMG Suite

NOVEMBER 23, 2020

These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. What are your most pressing financial concerns? The gold standard for both qualitative and quantitative feedback for financial advisors is a c lient a dvisory b oard. Client Advisory Boards.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. An alternative is to carry out classic market research and speak with the potential consumers who may buy a product and understand how likely they are to do so.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Content Standard

MAY 12, 2021

Thanks to smart marketing efforts focused on connection, Glossier has been elevated from a cosmetics company to a deeply embedded brand—you’d be hard-pressed to find a beauty fan’s Instagram feed that doesn’t include a mention of the brand or its iconic products.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points?

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

Hubspot

OCTOBER 2, 2019

Covering Up a Crisis -- whether you're working against persistent internal issues or fending off bad press, a rebrand isn't the answer. After extensive market research, including focus groups and analyzing the data, you've noticed something startling -- your customers (or competitors) aren't who you thought they were.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

ClearVoice

APRIL 19, 2021

Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Your content makes the first impression and provides the engagement to keep these relationships going.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Optinmonster

MAY 27, 2020

Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Media & press coverage (such as awards or news features). Target Audience. Again, each platform has different approaches to creating and sharing content.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Conductor

JUNE 4, 2020

We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours. Read surveys, respond to reviews, do focus groups. 1 Duane Forrester , VP Industry Insights at Yext. . #1 1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

JULY 7, 2011

In addition to video calling, the social network also revealed its new design for chat as well as a new group chat feature. The new features were announced by Mark Zuckerberg himself at a press conference in Palo Alto, which he previously hyped would be nothing short of " awesome."

Skype 28

Skype Facebook Features Video Marketing 28

Convert

NOVEMBER 17, 2021

Here’s how: Press F12 or FN + F12 on some devices. Press CTRL + SHIFT + M to switch to mobile view. They then brought in a focus group and got them to assess how they used the page (on mobile also as it was a large portion of their traffic), what information they wanted to find, and how easy it was to look for.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Use current data, not outdated anecdotes : Beware of anecdotes delivered in a loud voice with no supporting data.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

SnapApp

OCTOBER 17, 2017

Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . To gather this data, you may need to conduct focus groups, to send out surveys, or to leverage interactive assessments with this demographic to find out these details.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

The Marketing Blender

APRIL 11, 2023

You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. This includes your sales team, website, social media, advertising, press releases and other marketing materials. Look for patterns and similarities among your customers.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Altitude Marketing

OCTOBER 23, 2018

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Public Relations Manager – will handle pitches, placements and press releases. Any more and you are likely paying too much.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Moz

JUNE 8, 2020

Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners. Industry fora (agricultural, manufacturing, retail, etc.) What you ask will vary depending on your business idea.

Planning 72

Planning Business Paid Search Agency Communities 72

Hubspot

AUGUST 20, 2018

Great marketing explains how a certain product or service can solve for a pressing problem. Another method of manually analyzing audience feedback is holding a focus group. While some advertisements tap into how we’re currently feeling, others elicit emotions that we’d like to feel.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. The seasonal eatery is perfect Instagram-bait, and it has successfully generated a ton of buzz in the press.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28