SpotMe Blog

AUGUST 30, 2021

From what to look for in a global event planning software to ways to incorporate varying cultures, we’ve got you covered. . Some event planning platforms may not offer these services directly, but you want to be sure they can integrate with the following functionalities. . What Are the Benefits of a Global Event? Increased attendance.

Planning 52

Planning Work Management Marketing Management Conference 52

SendX

JULY 1, 2021

A VOC template like this one from Miro is helpful when planning out these questions and then organizing your customers’ responses afterward. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel.

Business 360

Business Template Customer Satisfaction Analysis 360

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

Tomorrow People

JULY 26, 2022

And if you plan on coding and analysing the transcripts yourself, qualitative data analysis software platforms like NVivo will come in handy. Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

And if you plan on coding and analysing the transcripts yourself, qualitative data analysis software platforms like NVivo will come in handy. Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156

Research Brand Identity Branding Lead Ranking 156

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

SmartBug Media

MARCH 17, 2023

By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Martech

JULY 13, 2023

Spiff’ s Spiff Assistant is a generative AI feature that makes “it easier for customers to self-manage on the Spiff platform by helping them understand and build plans, design and optimize workflows, predict commissions, attainment, and attrition, and provide insights on how commission plans are performing and driving behavior.”

Paid Search Agency 94

Paid Search Agency Product Urgency Marketing Enterprise Management 94

KoMarketing Associates

JUNE 7, 2018

Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

SmartBug Media

JUNE 22, 2020

Keep reading to learn how to build an account-based marketing plan that can fit easily into your inbound strategy. They may fit one of your personas, but they are a more narrowly focused group than a persona is. Focus on what you have already and any holes in your marketing content. Build Out a Plan.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Stevens & Tate

APRIL 18, 2024

Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive. An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Develop a GenAI implementation plan with clear goals (like boosting content output) and dedicate resources to train your team. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 57

CMO Enterprise Management Planning Work Management 57

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Online reputation management tools like Trustpilot or Yelp help gauge customer reviews and ratings, offering a glimpse into how businesses are perceived by their clientele.

Ad Building 118

Ad Building Business Work Management SWOT 118

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. A new year means new opportunities. CMOs have long encountered this problem.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. One client opted for managers to nominate top performers to take part in a focus group. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Outbrain

DECEMBER 20, 2018

Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry. Once you are up and running with your marketing plan, the work is not over.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. In comparison to the CMO, the CGO has a broader focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. Two-thirds of B2B marketers are currently planning, evaluating, or implementing AI for marketing or sales initiatives. Listening to and acting on employee feedback.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Convince & Convert

JULY 24, 2019

How often you plan to add new content to this platform, expressed weekly. It’s a highly targeted, nearly free focus group. This is not the place for “number of followers” as a metric. RELATED eBOOK: The 3 Types of Social Media Metrics (And Why They’ll Get You Promoted).

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. The insights they capture should inform our campaigns, our content and our marketing plans overall. The social data we found changed everything.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 95

Differentiation Social Media Media Aggregators 95

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. Include neurodivergent researchers in the planning process.

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. qual’g plan req’d. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

BenchmarkONE

APRIL 18, 2019

For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews. Whether you’re running a focus group, survey or interview, you should always come ready with a discussion guide so you can use your time wisely. Engage your participants.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Valasys

JANUARY 30, 2024

Instead, they result from careful market research, strategic planning, and meticulous execution. ” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations.

Social Media 40

Social Media Research Social Marketing Planning 40

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. And what are the best practices for developing a plan that accurately conveys your goals to prospects? Audit Your Current Marketing Communication Plan. Guest post by Ronita Mohan.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Choozle

APRIL 9, 2024

We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Internal discussions and external influences, such as societal shifts towards greater awareness of diversity issues, spurred our commitment to address language usage comprehensively.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. Revealing these often takes qualitative and quantitative research. Most companies are familiar with designing research to reveal pain points.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Martech

JANUARY 31, 2022

Another method is doing focus groups with customers to obtain feedback directly from them on what works and doesn’t.” Do winning marketers develop a marketing plan one year and then rinse-and-repeat the same plan every year after? Harrison said. Harrison added. “It Cash said. “Do

Contacts 95

Contacts Work Management Opt-out Lead Scoring 95

Convince & Convert

MARCH 8, 2017

How often you plan to add new content to this platform, expressed weekly. It’s a highly targeted, nearly free focus group. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. This is not the place for “number of followers” as a metric.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Hubspot

MARCH 10, 2021

Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". Atlassian's " How to write the perfect 90 day plan" provides important contextual details to the 90 day plan, including "What is a 90 day plan?"

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . Measuring reactions to a potential innovation before building a concept through efforts like focus groups is essential to successful blending.

Business 214

Business Skype Thought Leadership Marketo 214

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. With the written plan, you’ll know what you’re going to spend.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Sprout Social

MARCH 30, 2021

As their client, Puka Up, began planning season two of its podcast on mental health and well-being, listening was instrumental in determining its editorial focus. The company viewed social media as a massive, unorganized focus group. haarper. , What is mindfulness and how can it improve our mental health and lives?

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124