Sprout Social

APRIL 29, 2021

It is also now mission-critical to read the room, keep a pulse on culture at large, focus on customers’ values and reflect our own values while doing so. The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Marketing strategies should start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. 9 Advantages of Customer Advocacy.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Content4Demand

FEBRUARY 24, 2021

Online communities can help facilitate the conversations we’re missing among colleagues and peers, providing a forum for ideas, support and feedback. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about. What Is Community-Based Marketing?

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Engagio

OCTOBER 22, 2018

” The Bridge Group found that inbound-focused groups are 2.1X ” The Bridge Group found that inbound-focused groups are 2.1X ” The Bridge Group found that inbound-focused groups are 2.1X One of the most commonly debated questions in ABM is “who should the SDR team report to?”

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. And boy, could they tell you stories about that. Addressability.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”),

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Directive Agency

OCTOBER 13, 2021

Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. In this article, we’ll focus on how to market your brand towards your existing customers, as well as cover a few benefits of customer marketing. . What Is Customer Marketing? What Are The Benefits Of Targeting Existing Customers? .

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Circle Studio

JANUARY 10, 2020

For decades, B2B marketing has viewed itself as an entirely different discipline than that of its peers in the B2C or retail world. As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Tony Zambito

JULY 6, 2011

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.    Cooper barely survived the bust - and I am glad it did. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Social Media 100

Social Media Peer-to-peer Media PR 100

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Types of Market Research. Secondary research.

Research 48

Research Service Planning Ideal Customer Profiles 48

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human?

Social Media 63

Social Media Brand Identity Branding Media 63

Webbiquity

NOVEMBER 23, 2010

Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world. With the annual celebration of Thanksgiving upon us here in the U.S., It happens.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Valued peer groups have always been “trusted networks”. If you like the read, please subscribe to my RSS feed.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

MARCH 26, 2016

The next test was given to participants from this previous experiment and a control group. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Convert

JUNE 28, 2021

In this installment, we are diving into the concept of Conscious Business, what it entails, and how it might just be the spark brands need to move out of their existential slump! The way Brian Robertson, the founder of Holacracy, looks at a business is fascinating. What is your company to you? Labor of love? Source of income? Force of good?

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Martech

DECEMBER 21, 2023

Define specific measurable outcomes, which can include brand awareness, lead generation, peer networking and education. To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If Successful digital events require careful planning. Maxwell asked.

Planning 77

Planning Copyright Peer-to-peer Terms and Conditions 77

Hubspot

DECEMBER 14, 2011

Start Discussions With Your Followers, Peers, and Influencers. Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Think of this as an editorial calendar for your Google+ page. Add Your Blog Posts to Your Page.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

FEBRUARY 13, 2020

She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Have Pathological Empathy For Your Consumer.

Peer-to-peer 95

Peer-to-peer Newsletter Marketing & Strategy Opinions 95

Digilant

NOVEMBER 15, 2023

These emotional decisions are impacted by a customer’s perception of your services, a connection they feel to your values and messaging, reviews they’ve read online or heard from peers, or your general place in a market. In today’s hyper-competitive, crowded marketplace, what attracts consumers to choose one brand over another?

Brand Identity 59

Brand Identity Branding Paid Search Agency Peer-to-peer 59

Seismic

JULY 18, 2023

I spoke with peers in CoreNet, my trusted industry group. We convened focus groups with employees representing all departments and career tenures, which produced diverse ideas about how and when to use the office. We needed to listen and learn. I read everything I could find on the “workplace of the future.”

Peer-to-peer 52

Peer-to-peer Work Management Focus Group Advertising Agencies 52

Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. billion in losses since April 1 and projected annual sales declines of 12% to 13%.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Single Grain

SEPTEMBER 12, 2023

Host Intimate Gatherings : Organize small-scale events like dinners or retreats where the group can discuss both personal and professional subjects. Encourage Personal Sharing : Beyond business topics, which will naturally occur with a group of entrepreneurs, be sure to actively encourage members to share personal stories and experiences.

Communities 59

Communities Ad Building Business Peer-to-peer 59

Sana Commerce

OCTOBER 13, 2023

This is mainly because B2B business requirements vastly differ from one organization to another. One organization may value a platform that seamlessly integrates with your ERP while another values a platform that is user-friendly for internal teams. Let’s explore some alternatives together to make sure you’re making the right decision.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

KoMarketing Associates

JUNE 30, 2016

It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

Zoominfo

JUNE 1, 2020

When handled well, they can provide deep insights into closing deals faster and at higher values. They are especially critical when markets tend to be competitive or emerging, which means more responsibility is placed on reps to make a strong case to buy. Well-run discovery calls give you the insights you need to drive urgency and prove ROI.

Work Management 130

Work Management Lead Ranking Cold Calling Marketing Management 130

KoMarketing Associates

JULY 1, 2016

It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link building and content developing strategy. Search engines cater to users, not your website. Guest blogging? User-driven data ? What is Link Building?

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 35 Tips & Tricks for Getting the Most From Twitter. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Achieving that understanding can be challenging, especially when you’re selling to other businesses and their buyers. This is why B2B market research is critical.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Moz

DECEMBER 14, 2020

Learn from your peers and competitors. But challenging times come for us all, and when they do, focus on these few areas first. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. So what can we learn from this year as we move forward?

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Buffer

JANUARY 2, 2019

Well, this means an increased focus on the people and personalities behind your brand. The always-online audiences of today want to be involved, interact, and co-create. But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming! Let’s dive in!

Social Media 111

Social Media Trends Marketing AI Media 111

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. What is the metaverse? Second Life.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156