Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback.

What Are Psychographics? [FAQs]


What kind of values and opinions do they have? The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. How to Find Psychographic Data. Focus Groups or Group Interviews.


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A Comprehensive Guide to Market Segmentation

It’s essentially the process of dividing your company’s target market into specific and approachable groups. You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. Psychographic. Focus groups.

Target Market Research for the Professional Services

Hinge Marketing

Our focus will be on the professional services, but the principals apply more broadly to B2B marketing. A target market is a group of potential clients that you wish to sell your services to. Let’s start with the scenario where you already have a group of clients. Psychographic.

10 Unintentional Intent Signal Mistakes to Avoid, Part One


Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Just a decade ago, marketers were limited to elementary research options such as focus groups, brand studies, surveys and anecdotal “evidence”. In this instance, are the opinions of potential prospects indicative of intent? Let’s face it, we’ve all done it.

An Introduction to Social Media for Business

Sprout Social

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.