The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

APRIL 30, 2019

This can be done through phone interviews, focus groups, surveys, and more. Talk to Customers Directly : Last, but certainly not least, it’s imperative that you set up time to talk to your most loyal customers directly. Step 4: Populate Your Buyer Persona Template.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Hinge Marketing

OCTOBER 31, 2016

If you want to get more in-depth insights, though, you need to consider other types of market research. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Buzz Marketing for Technology

JUNE 5, 2013

Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

KoMarketing Associates

APRIL 28, 2015

Focus and Test Groups. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Shawna: If you’re an established organization, customers are another great source of firsthand insight. Shawna: There are a ton!

Work Management 48

Work Management Marketing Management Demand Product 48

Hinge Marketing

OCTOBER 5, 2015

Should you use in-depth interviews, online surveys or focus groups? Forget the focus groups. Check out our library to download our free research reports on referrals, budgets, online marketing, and more. Methodologies serve different purposes too. Here’s a hint. There you have it.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. In larger companies, it may be a customer advocate – or a whole floor of them. These are the people who will make understanding their audiences key to their job description. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Writing on the Web

JULY 7, 2010

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Use Client Comments in Your Content Marketing. If you don’t have previous clients to give you quotes, say so. Social Writing: Don’t ignore networking sites. Advertorials: Step 7- Provide Proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

SnapApp

FEBRUARY 22, 2012

Or you may want to bridge the gap between your offline and online marketing efforts by optimizing your app - such as a Facebook mobile quiz - for use on a mobile device and driving traffic to it via a QR code posted in your brick and mortar location or printed on your marketing collateral. Get Twitter Followers. Get Google +1s.

Template 48

Template Custom Publishing Viral Marketing Mobile Marketing 48

Hubspot

MAY 20, 2011

For example, the comparison of a lead in e-commerce is filling an online shopping cart but not completing a checkout. How do I find participants for focus groups? Learn serious analytical reporting to demonstrate the ROI of online marketing. A customer goes through with the purchase. What do I want to improve now?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Convince & Convert

DECEMBER 7, 2023

What you should do: For proactive risk management, organize monthly sensitivity reviews of your marketing materials with a diverse panel. This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. On the plus side, qualitative research provides unmatched depth and it allows you to ask open-ended questions and pursue new lines of inquiry as opportunities arise. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Online Marketing Institute

MAY 26, 2010

RSS WIDGETS BLOGS PODCASTS my RAGAN my RAGANTV NEWSLETTERS STORE RAGAN SITES Advanced Search News, ideas & conversations for communicators worldwide PRINT INTRANETS FACE-TO-FACE MANAGEMENT SOCIAL MEDIA WRITING & EDITING INTEGRATING PRINT & ONLINE EMPLOYEE ENGAGEMENT STRATEGIC COMMS MEASUREMENT MEDIA RELATIONS SOCIAL MEDIA WEB SITES SPEECHES CORPORATE (..)

Social Media 40

Social Media Advertising Channels Media Blogger 40

KoMarketing Associates

JUNE 30, 2016

Here’s a look at some of our key takeaways from the SEJ Summit: Matt Diehl, Director of Online Marketing. Search marketers need to “make mobile web great again” – and AMP is the way to do it. Phoebe Fasulo, Online Marketing Strategist. Pay Attention to AMP. With thanks to Jordan Koene.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

JULY 1, 2016

Here’s a look at some of our key takeaways from the SEJ Summit in Chicago this past week: Matt Diehl, Director of Online Marketing. Search marketers need to “make mobile web great again” – and AMP is the way to do it. Phoebe Fasulo, Online Marketing Strategist. Pay Attention to AMP.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Single Grain

DECEMBER 9, 2019

You can use this for online marketing content, but you can even supply customers with portable glasses to track where their gaze is going as soon as they walk into your store. Create a survey with customized questions that can be filled out in person, by phone, via email or online (tools like Qriously can help with this).

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

KoMarketing Associates

MAY 12, 2021

These complement ordering and reordering, but are distinct enough to deserve their own focus. Consider setting up a small focus group of five buyers (which is just enough for a viable usability study) so you know where the glitches are in your system, or perhaps which features your customers love most.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? How to Craft Your Market Research Survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Brands are doing so much great stuff in online marketing. . A lot of times, people don’t know what they want until you show it to them. ”.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs , October 5, 2010 In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. You might be able to spot unique pain points, challenges or motivations that are unique to your product or service.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. These comments were definitely directed toward B2C marketers. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? link] [link] Dina C.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Hubspot

OCTOBER 18, 2011

We're going to talk more about Internet marketing, online marketing. So, marketing 10-15 years ago was somewhat artsy-craftsy. Unless you were really big, and you were a consumer brand, and you could do focus groups. I'm going to show you two graphs. I don't mean that in a disparaging way. Now, it is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28