SmartBrief - Marketing

SEPTEMBER 25, 2023

We must conduct more interviews and focus groups before we create a campaign or a strategic plan. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters. I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

APRIL 7, 2023

You can also launch a newsletter subscription for your magazine so readers can stay up to date. You can gather information through surveys, focus groups, and interviews. Think about what channels of promotion you will utilize: social media, website, and newsletters, for example.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Get our Definitive email newsletter.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Circle Studio

NOVEMBER 23, 2021

This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Pardot Newsletter. Choose the right research method. Business Email *.

Research 62

Research Campaigns Work Management Marketing Management 62

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. One way you can figure out how to market to them is by asking them!

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Content4Demand

FEBRUARY 24, 2021

You may create a community through your blog, newsletter or a community app like Disciple or Participate , or you can cultivate the communities you’ve already developed in your social media platforms. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Binary Demand

JUNE 12, 2023

Leverage Social Media: Use social media to promote your email newsletter. Run Contests or Giveaways: Hold contests or giveaways that require participants to provide their email addresses. Advertise these promotions on your website, social media, and through paid ads to attract subscribers.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Leverage Social Media: Use social media to promote your email newsletter. Run Contests or Giveaways: Hold contests or giveaways that require participants to provide their email addresses. Advertise these promotions on your website, social media, and through paid ads to attract subscribers.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. It’s related to their products so customers can learn how to use them but it also gives actionable tips to a problem that they might be having. Another way of sourcing pain points is to just ask.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Content Standard

JULY 24, 2018

You could send it as part of your regular newsletter to subscribers, send a specific email to a target group, or even include a pop-up for feedback once someone lands on your content to ensure you’re reaching casual viewers, too. Focus Groups. For more stories like this, subscribe to the Content Standard newsletter.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Convince & Convert

NOVEMBER 17, 2016

Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience. Get our Definitive email newsletter. Empowering Your Employees. Get more content like this, plus the very BEST marketing education, totally free.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Content Standard

MAY 22, 2019

Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Let’s say you decide on a survey, a series of focus groups, and individual interviews. For more stories like this, subscribe to the Content Standard newsletter.

Research 98

Research Sample Planning Branding 98

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Peer-to-peer 108

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 108

DotDigital

MAY 13, 2021

RFM modelling creates seven personas which can be made into audience segments: Non-customers: potential customers who have subscribed to your newsletter but haven’t made a purchase. This is the perfect segment to target with requests to complete focus group surveys. Creating eRFM segments.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Content Standard

SEPTEMBER 26, 2017

Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?), For more insights into how neuroscience is changing the way we understand marketing, subscribe to the Content Standard newsletter. (Actually, that’s not a bad idea. ).

Allocation 47

Allocation Content Marketing Work Management Budget Programs 47

Directive Agency

OCTOBER 13, 2021

You can also reward them with free products or services for providing something in return, such as participating in a product focus group or survey. . A call to action (CTA) is your way of instructing the customer what you expect them to do such as signing up for a newsletter, participating in a survey, or buying a product.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Content Standard

JANUARY 25, 2018

Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Investing in the right social media monitoring tools for social team will allow brands to gather more information more efficiently, which in turn can help cut spend on focus groups, outside research, and other additional costs.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. .

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Hubspot

JUNE 8, 2020

Customer newsletters. Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. (Note that some of this content would be managed by your customer success and support teams instead of your sales team.). Customer loyalty programs. Customer events.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. This information is used for developing intelligence newsletters for the management teams and also for trend analysis.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Content Standard

MAY 12, 2021

As digital research tools have supplanted expensive and logistically difficult focus groups, it’s now easier to be agile and keep a conversation running with your customers. For more fresh perspectives on today’s marketing trends, subscribe to our monthly newsletter , Content & Context.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Content Standard

FEBRUARY 27, 2019

There’s no question about it, the digital landscape is where consumers are living, which is why marketers are bombarding the space with all sorts of ads, email marketing materials, blog posts, newsletters—the list goes on and on. The latest digital arena where marketers are investing time and budgets? Social media.

Social Media 76

Social Media Budget Programs Service Tools 76

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Newsletters. Facilitate focus groups or interviews with employees. Town Halls. Voicemails. Leadership Blogs. YouTube Channels. And on and on.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Content Standard

MAY 10, 2019

To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability. Can you see what that means?

Communities 75

Communities Peer-to-peer Brand Identity Content Marketing 75

Content Standard

MAY 16, 2018

With artificial empathy, we can begin to get the benefits of in-person focus groups with less cumbersome overhead and greater geographic and cultural reach. For more stories like this, subscribe to the Content Standard newsletter. Artificial empathy looks to be its next frontier. Featured image attribution: Andy Kelly.

Marketing AI 66

Marketing AI Paid Search Agency Impressions Correlation 66

Kevin Indig

APRIL 1, 2023

Focus groups, surveys, prompts or a few gift cards and phone calls for tight budgets can get you to the AHA moment (thanks, Ryan, for the idea). Marketers can augment them with benchmark articles (hat tip to Amy Lecza) and occasional qualitative research. Trying to quantify everything can seem sterile.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

SEPTEMBER 10, 2018

Focus Groups: Focus groups are a great follow-up on “being the audience” exploration. For more stories like this, subscribe to the Content Standard newsletter. They let you test for differences between your behavior and your actual target audience’s behavior. Featured image attribution: Ben White.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

ClearVoice

OCTOBER 9, 2018

Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. But taking time for the focus groups, the thing we surprise-learned was that they all shared one thing: They choose to live there because of their dedication to family. We also surveyed company leadership.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Biznology

OCTOBER 1, 2015

We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. Those stories are valuable for getting us motivated–and often they are riveting.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Create an internal newsletter to report on high-level metrics. #28 . #1 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience. You have to engage with your audience where they are, and that means being where they are. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Content Standard

APRIL 24, 2015

Through an internal focus group, UCLA found that prospective students don’t really understand what it’s like to be a doctor in a specific field. Subscribe to the Content Standard Newsletter. UCLA has taken a unique healthcare content marketing approach in targeting these potential students as early as possible.

Storytelling 40

Storytelling Content Marketing Content Marketing & Strategy 40

Content Standard

FEBRUARY 12, 2015

Ask questions that unfold the layers of their emotional and rational drivers, and get the answers from diverse sources: internal customer data, content performance, secondhand research, focus groups, surveys, interviews, and more. Subscribe to the Content Standard Newsletter.

Work Management 41

Work Management Lead Ranking Marketing Management Barriers 41

Hubspot

OCTOBER 16, 2019

Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. They might use surveys, feedback forms, or focus groups to learn about your target audience. Reputation management. Internal communication. Community management.

Paid Search Agency 95

Paid Search Agency PR Advertising Agencies Ad Agencies 95