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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “The internet, mobile devices, really allows marketers to conduct market research in a virtual format.

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Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

Which is a surprising amount, since “total time-spent in mobile apps grew by 69% year-over-year.” The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. How many hours of the day are users on Instagram? If they gravitate towards specific images and content (i.e.,

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What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This research can include demographic studies to understand age distributions and economic factors, surveys to gauge service expectations, and focus groups to test market reactions to potential new services or facilities.

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The pros and cons of different attention metrics

ClickZ

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? Surveys and focus groups: Crude, less actionable.

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Tips for Better QR Codes in 2023

Navigate the Channel

Optimize your landing page for mobile. million smartphone users in the United States scanned a QR code on their mobile devices, up by 15.3 Usage of mobile QR code scanners is projected to experience constant growth, reaching approximately 99.5 A/B testing can help, or a focus group can also provide feedback.

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How to Build a Marketing Plan for Your Mobile App

Outbrain

Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. Getting to know your audience, where to find them, and how to appeal to them is the first stop in the mobile marketing journey. Know Your Audience. Build a Website.