Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

SnapApp

JUNE 22, 2016

According to Matt Heinz , faux pas like these can come back to bite you in marketing, too. Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. As a marketer, how do you get to the point of knowing how to do the right things for your audience?

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

SnapApp

JUNE 22, 2016

According to Matt Heinz , faux pas like these can come back to bite you in marketing, too. Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. As a marketer, how do you get to the point of knowing how to do the right things for your audience?

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. What is a Buyer Persona?

Buyer Personas 117

Buyer Personas Template Demographics Ideal Customer Profiles 117

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. It provides both your sales team and your marketing teams with the insights they need to close deals and grow your business. .

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

SalesIntel

AUGUST 2, 2022

No matter how innovative your product is, its success may depend on how you market and sell it. Developing a go-to-market (GTM) plan ensures that you avoid costly mistakes, such as selling your product to the incorrect audience or in a market that’s already saturated with comparable offers. Firmographic Data .

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

KoMarketing Associates

MAY 12, 2021

Digital self-service or just “self-service” is a collection of marketing and customer service tactics that allow clients or customers to resolve issues or answer questions on their own through digital channels. In this article, we’ll focus on the marketing aspect of digital self-service. On-demand training.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Hubspot

FEBRUARY 15, 2012

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. that represent good microcosms for your own marketing efforts.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Sana Commerce

OCTOBER 13, 2023

Overall, Salesforce B2B Cloud scores higher than BigCommerce on its ability to understand needs and its personalization options for corporate personas. So, if your business is on the lookout for a quick time to market, SAP Commerce Cloud is not the right choice. This could come in the form of email surveys or focus groups.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

FEBRUARY 14, 2012

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Let your business' personality shine through in your marketing and your customer communication. It's easier to love the people behind the business.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

accelerate agency

JULY 28, 2021

Use content marketing to promote your enterprise SaaS. On the other hand, you need to be competitive to survive in an increasingly crowded market. Well, if you want to charge enterprise-level prices, you have to deliver an enterprise-level solution (and communicate it to potential customers using clever content marketing ).

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

accelerate agency

JUNE 30, 2023

How to determine which Enterprise SaaS pricing model is best for you Use content marketing to promote your enterprise SaaS What is enterprise SaaS? But now, vendors have combined the two concepts to offer feature-rich, reliable enterprise software in a SaaS model. They do this to gain a foothold in the market and attract new users.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Tomorrow People

OCTOBER 4, 2022

marketers are planning to invest in metaverse-related activities this year. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. This article explains what the metaverse is, how it will transform B2B marketing, and what you can do to prepare for it. But it shouldn’t be that way.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Tomorrow People

OCTOBER 3, 2022

marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. How will the metaverse transform B2B marketing?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40