Is social media all the market research you need?

Biznology

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I have seen companies eliminate brand tracking and customer loyalty studies because they believe they can find out what they need online. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty.

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. To illustrate the underlying thoughts in SAP’s customer loyalty program, Mette began her talk with a personal story. “I There is a shift from moments to journeys and loyalty matters more than ever.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead

ERDM

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. As marketers, we’re accustomed to reviewing data focused on demographics and generalized characteristics to develop customer personas and then create a series of touch points forming a customer journey.

Changing perspectives in a world without barriers

Biznology

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. Mobile Marketing Reputation Management Brand Brand loyalty digital anthropology Digital marketing mobile marketing

How to Grow Your Business with Voice of the Customer

SendX

This final step of “closing the loop” shows the customer that they’ve been listened to, and can be powerful in building brand loyalty. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x

What Type of Customer Experience Do You Deliver?

Vision Edge Marketing

According to a recent survey by Oracle, of 1,300 senior executives in 18 countries, 97 percent believe CX is critical to their success. The survey results found that conflicting key performance indicators and lack of alignment are among the biggest hurdles to achieving CX success. Experience Impacts Loyalty. It consists of various touch points that set the tone for overall customer satisfaction, trust and loyalty.

How to save your content marketing strategy from self-destruction

Tomorrow People

You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Assess your CX now with our audit and get actionable takeaways to improve customer acquisition, retention, and loyalty. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity.

What is Brand Salience? [+How Do You Measure It?]

Hubspot

Essentially, brand salience is a similar metric as brand awareness except it's focused on measuring awareness during the actual purchasing decision instead of overall brand visibility. Well, one of the only ways to measure brand salience is through surveys and focus groups.

10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers

Directive Agency

The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. Focus on Providing Value. Also, each company may have a unique group of customers.

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Oracle

Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors.

Driving action from a customer satisfaction programme

Savanta

Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Knowing what to measure, a survey can then be deployed to measure it.

Neuromarketing and Its Advantage in the Experience Economy

Marketo

Marketers can test their marketing campaigns and triangulate testing methods such as focus groups, surveys, and others with the information gathered from brain scans.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. The focus on how to solve difficulties in international customer service and support.

Why You Need Original Research for Content Marketing

Content Standard

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. Before my team at the Archdiocese of Los Angeles launched a regional marketing initiative on behalf of Catholic schools, we surveyed more than 8,000 parents in the archdiocesan regions. Personalization is central to building loyalty, and effective personalization is accomplished through audience research.

How To Promote Brand Using An Online Community

Altitude Branding

Due to their loyalty and investment in the community, they won’t be so price sensitive and will be less probable to shop about. Conventional product marketing research, like focus groups and surveys, aren’t as trustworthy as once believed.

Scaling a Different Paradigm - How Research Can Transform Customer Satisfaction

Martech Advisor

But many marketers are still only looking at big data and survey data, forgoing a chance to gain a deeper understanding of what makes their customers want to either keep returning to the brand or to move on. Data from research using surveys, focus groups, qualitative interviews, etc.

Driving action from a customer satisfaction programme

Savanta

Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Knowing what to measure, a survey can then be deployed to measure it.

Data-Driven Creative

PureB2B

Brands will often miss the mark because they get lost in the data or focus too much on the creative. Traditional tactics have been focused on the brand and persuading the audience; billboards, newspaper and TV ads required a creative and flashy mindset – one that grabs attention.

Data-Driven Creative

PureB2B

Brands will often miss the mark because they get lost in the data or focus too much on the creative. Traditional tactics have been focused on the brand and persuading the audience; billboards, newspaper and TV ads required a creative and flashy mindset – one that grabs attention.

Three Ways Content Intelligence Can Benefit Your Business

Martech Advisor

Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Inconsistent messaging can lead to a decrease in brand loyalty and can cause internal teams to lose sight of business goals. Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place.

Why social media vs. traditional media is not the debate you should care about

Sprout Social

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. For years, people pitted “traditional” and social media against one another.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws.

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

4 Community Managers, 4 Common Scenarios, 4 Real Solutions [WEBINAR RECAP]

Higher Logic

You promote community engagement by leading them to the community to participate in survey. Here’s what I recommend: Invite specific users to a private, focus group community where users can provide feedback and employees can ask follow-up questions. Keep your focus group s updated on changes you’re making based on their feedback. And we all know customer loyalty needs ownership – check out Jackie’s keynote from Super Forum to learn more.).

5 Tips to Easily Develop Your B2B Buyer Persona

KoMarketing Associates

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Are they focused on increasing ad sales? This can be done through phone interviews, focus groups, surveys, and more. As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization.

Every Brand Needs Virtual CRM for People-Based Marketing

LiveRamp

In the days before digital marketing, brands relied on panels, surveys, and focus groups to understand their customers reached via TV, direct mail, billboards, and print ads. For example, a restaurant chain might have some first-party data from a loyalty program. The restaurant chain knows its customer base is far more extensive than their loyalty program would suggest, but how can it add current and prospective customers to its vCRM?

CRM 46

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P 40