recency 
DotDigital
MAY 13, 2021
Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits. . Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. That’s where eRFM comes in.
Sprout Social
DECEMBER 5, 2022
Social media is an always-on focus group. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. Ability to crowdsource.
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Optinmonster
FEBRUARY 21, 2023
Segmenting your eCommerce customers can also yield major benefits.
Optinmonster
FEBRUARY 21, 2023
Segmenting your eCommerce customers can also yield major benefits.
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