Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. LinkedIn Brand Lift Tests. Take Slack , for example. Twitter Brand Surveys.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. But it doesn’t stop there.

Social Media 40

Social Media Research Social Marketing Planning 40

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. Example of Sprout’s Competitive Analysis Listening tool.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Modern B2B

MARCH 1, 2024

Find out how some of them spent their days in this LinkedIn post. These include the tools we use daily, the freelance suppliers we use for client work and even the clients we work with. With the help of some internal marketing, our team is now aware and have reaped the benefits of giving back to their community.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Circle Studio

NOVEMBER 23, 2021

The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. Buyer intent data.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Industry Groups.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Chaos never goes away, but processes and tools will minimize it. When I speak, I always encourage attendees to reach out and ask me questions. That’s the best way to learn. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Contently

JULY 12, 2017

I spend a fair amount of time checking content marketing and content strategy questions on Quora, inbound.org, and content marketing groups on LinkedIn. Social listening tools can also be a boon here. Interviews with customers. You know they’re in your target audience because they bought something from you!

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Content Marketing Institute

DECEMBER 17, 2018

Start a focus group. How to Use Social Media Monitoring as More Than a Listening Tool. It discovered a distinct gap in the audience’s feelings of accessibility to tools other small-business owners found successful. “We Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client).

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Data should be used as an optimization tool more than anything else. Join the conversation with us on LinkedIn and Twitter. What did we learn about the format and frequency?’ That’s what matters most to digital marketers.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Content Standard

JULY 24, 2018

There are many, many tools out there that help you to do this, both free and paid-for, making reporting dead easy. Sophisticated tools can monitor complex search queries, provide sentiment analysis , even bring in image recognition and geolocation. Focus Groups. SEO Research. Image attribution: Kevin Grieve.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Provide customer support.

Social Media 100

Social Media Media Business Paid Search Agency 100

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Well, there’s no shortage of industry groups around. Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

markempa

DECEMBER 30, 2008

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Created a LinkedIn group.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

ConvertKit

APRIL 17, 2019

Free, easy-to-use survey tools like Typeform and SurveyMonkey can help you get started. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Free, easy-to-use survey tools like Typeform and SurveyMonkey can help you get started. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points? What is your timeframe? your product overview video).

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on LinkedIn. How did we do this before? Share this on Bebo. Share this on Mixx.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Contently

JUNE 13, 2016

At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Webbiquity

JUNE 20, 2011

Twitter was riddled with tweet spam early in its ramp up phase, though the service has added tools and made other significant strides since then to combat spam and p*rn on its network. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 100

Social Media Peer-to-peer Media PR 100

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Are there specific technologies or tools that can help in the research and evaluation process? Shawna: There are a ton!

Work Management 48

Work Management Marketing Management Demand Product 48

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. One of my favorite tools to use for this is Survey Monkey. Set Up a company employee focused hashtag that employees can use to connect with one another via platforms such as Twitter, LinkedIn, and Facebook that utilize hashtags. How are they engaging?

Social Media 63

Social Media Brand Identity Branding Media 63

Content Standard

FEBRUARY 15, 2019

Let’s face it, buyer personas aren’t going away as a marketing tool, so let’s take a minute to remind ourselves of this most basic of basics. These personas will only be useful to you if you disseminate them across the business as a reference tool and keep them fresh and updated. Don’t just create and forget.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Oktopost

OCTOBER 28, 2019

Once you sort out your social media management routine, seek out the tools that will make it easier to handle your daily activities. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. It’s a hugely efficient short cut tool, showing us what we need to pay attention to with our conscious mind.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

ClearVoice

MAY 15, 2020

Be it Facebook, Instagram, YouTube or LinkedIn. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working. There are more tools than ever to gauge what’s working — and what isn’t. Test: Make sure what you’ve created is delivering as promised.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Tools to Enhance Your Social Listening Strategy. Talkwalker.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

LEADership

APRIL 29, 2014

Let’s Focus on these Top 5 B2B Social Media Channels: 1. LinkedIn: See if your profile needs a refresh. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. It’s similar to how you organize your contacts on your smart phone.

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

Bluetext

FEBRUARY 12, 2021

Digital marketing campaigns from brand awareness to direct sales and conversions have proven successful on Facebook, Twitter, LinkedIn, and even Instagram. Unique elements, like the invite-only exclusivity or completely live no-playback content, have users eager to join and addicted once a part of the group.

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

Content Marketing Institute

JUNE 27, 2018

The answer lies in these 11 tools. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans. For the purposes of this article, it’s the collaboration tool set that shines. A collaboration tool like @zohosocial allows you & your team to make decisions faster.

Curation 110

Curation Tools Enterprise Management Content 110