markempa

SEPTEMBER 27, 2016

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Our marketing and lead nurturing are anchored on this idea. Join sales people on customer visits and just listen and seek to understand customer motivations. It’s shocking how little of this happens.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Matt began by saying that social media is essentially the largest focus group you have access to today. Not only was there a new executive asking tough questions about ROI, but their marketing did not take a holistic approach.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Hubspot

AUGUST 31, 2015

12) Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research. HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. 14) Bonafide.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Marketing Insider Group

AUGUST 19, 2020

This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process. Great content can move a lead from one phase of the buyer’s journey to the next or it can stop them dead in their tracks if it does not match their intent (or standards).

Lead Generation 362

Lead Generation Generation Lead Scoring Lead Ranking 362

Hubspot

JANUARY 1, 2014

For instance, if your workflows are out-of-date, set up new ones with the help of this lead nurturing ebook. Heck, you could even do some online surveys or focus groups to get a better, updated grasp on who they are and what they want (old school, perhaps, but still effective even in this day and age).

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Adobe Experience Cloud Blog

JANUARY 22, 2009

How can companies use lead nurturing , lead scoring , and lead management most effectively? But, focus groups or in-depth interviews often identify language and messages that are irrelevant, confusing, or — in some cases — insulting.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Hubspot

MAY 15, 2012

6) Focus Pointe Global Gets to the Point. Focus Pointe Global provides focus groups so businesses like you can get some meaty market research. If this type of interactivity appeals to your audience, it's a great way to get the information you need to segment your email list and solidify yourself as an entertaining brand!

Email Marketing 28

Email Marketing Examples Urgency Marketing Paid Search Agency 28

Hubspot

FEBRUARY 15, 2012

You can also stalk other groups (remember, you don't have to own the group to look at their Group Statistics!) Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. that represent good microcosms for your own marketing efforts.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Marketing Craftmanship

MARCH 27, 2013

Some B2B publications, marketing consulting firms and other 3 rd parties with a vested interest in promoting the use of white papers are capable of citing surveys, focus group results and case studies to support the tactic as an effective lead generation and lead nurturing device.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Hubspot

JULY 31, 2020

Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research. HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Single Grain

AUGUST 7, 2019

For example, here’s what they discovered about Tech Starters: They’re tricky to convince to relocate, meaning that lead nurturing is vital. Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Martech

FEBRUARY 11, 2022

Improved lead nurturing. This isn’t traditional research involving surveys or focus groups. Marketing personalization can provide several benefits for brands, including: Increased customer feedback. Improved customer experience. Increased customer loyalty. Better customer retention.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad. Your department. How will you defend your marketing plan?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40