article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130
article thumbnail

How to Fix 4 Toxic Marketing Problems With Analytics

Hubspot

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Sales: You didn't give me enough high quality leads! Marketing: You cherry picked and didn't work all the leads fast enough! SMarketing breakdown!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

If you publish data that is unique to your organization or conduct your own survey or focus group and report the findings, it provides new data with unique insights to glean from it (assuming your methodology is solid, of course). What makes original research so powerful for link building is that you are the only source of your data.

article thumbnail

How to Prepare Yourself for the Post-Cookie World

NetLine

Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) Often companies ignore their users, skipping direct feedback and overlooking qualitative methodologies (interviews, focus groups, etc.) Would he say the same thing if he knew about cookies? And about the Internet?

article thumbnail

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40
article thumbnail

Sales Pipeline Radio, Episode 216: Q & A with Jeff Shore @jeffshore

Heinz Marketing

This is a continuing narrative from my first impression that I make on that customer over here, all the way through that lead gen process, to that conversation that we’re going to have face to face, the follow up afterwards. I would argue that the better way to look at this is, one long story. Big data is important.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website.