Sprout Social

OCTOBER 8, 2020

In thinking about your current customer’s lifestyle and interests, what kind of content can you create that addresses a problem they’re dealing with? Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Ideation can be ongoing or scheduled.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

ClearVoice

JUNE 23, 2020

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Altitude Marketing

OCTOBER 23, 2018

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

FEBRUARY 14, 2012

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. Be personal, relatable, and interesting.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Content Standard

JANUARY 11, 2019

Compulsory surveys that lock users out of continuing their experience can get you 100 percent response, but clearly at the cost of breaking site experiences. Surveys are a deceptively simple and often overlooked marketing audience research tool. Content can often help with this obstacle. This is where interviews come in.

Tactics 100

Tactics Research Content Marketing Planning 100

Launch Marketing

SEPTEMBER 26, 2019

Focus groups, 1:1 conversations, open-ended response queries and secondary research are all examples of market data that are invaluable to your initial discovery. Does your launch strategy speak to their pain points or appeal to their interests? So, what does this mean for your upcoming B2B product launch ?

Top of Funnel 48

Top of Funnel Ideal Customer Profiles Practices Product 48

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95