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When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Before delving into focus groups, a quick disclaimer.

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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5

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How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

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What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

Hubspot

This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? Follow Along With a Free Focus Group Questionnaire Template. You can download the kit here to help you plan your focus group and market research.

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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

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Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

Lastly, I wanted to see if individuals interacted with Instagram Live since a high percentage of individuals watch stories. The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. How likely are you to join in on brands’ / influencers’ Instagram live?

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Phenomenology focuses on lived experiences and individuality instead of generalizations about larger groups. Ethnography In the ethnography approach, researchers immerse themselves in a specific culture to gain qualitative data through observation and interaction. Focus Groups Like IDIs, focus groups can be face-to-face or online.

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