Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Product 91

Product Focus Group Social Media Advertising Agencies 91

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Webbiquity

NOVEMBER 10, 2020

For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

The Lead Agency

DECEMBER 9, 2020

What industry do they operate in? How long have they been working in the industry? LinkedIn is a great tool for online B2B buyer persona research , as it provides an in-depth snapshot of a variety of companies, industries, and individuals. Where is their company based? How big is their company? Career: What is their position?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

B2B Marketing Directions

SEPTEMBER 27, 2020

Survey respondents represented a wide range of industries and company sizes. About half of the respondents said they were relying on feedback from sales teams and social media monitoring, but only between 1 in 4 and 1 in 5 respondents reported using primary survey research and/or customer focus groups/interviews.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

KoMarketing Associates

APRIL 30, 2019

Think about annual spend, industries, size, etc. Demographics : Identify the target job title, age range, experience, and decision-making power of your target personas. LinkedIn will allow you to see details about your target companies or industries. This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Binary Demand

JULY 21, 2023

Firmographic Data Company-specific details, including the company name, location, industry, employee count, and revenue information, form the foundation of firmographic data. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. Why Should You Outsource Your B2B Data Needs?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Hubspot

APRIL 7, 2023

Most product developers or business owners that find success start with these strategies: Considering the pain points or opportunities within the industry their current business is within, and what digital products could solve for. You can gather information through surveys, focus groups, and interviews. billion in 2023.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

ClickZ

MAY 4, 2020

They are used across a wide range of sectors for both inbound and outbound calls. One of the biggest shifts in the industry has been the increasingly widespread use of auto attendants. They are used across a wide range of sectors for both inbound and outbound calls.

Process 142

Process Work Management Marketing Management Marketing AI 142

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 103

Social Media Social Marketing Media Planning 103

KoMarketing Associates

MARCH 15, 2016

This age range likely makes up many of your target audience who are making regular B2B purchases. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Albacross

JUNE 5, 2019

Market research is the process of understanding the market by collecting and analyzing the data regarding your consumers, their consumption patterns, your competitors, and the trends in your industry which can help you come up with better marketing strategies. Focus Groups. It forms the building block of business growth.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Affiliate marketing works for almost any business with an online presence, regardless of size or industry. Gender (depending on industry). Industry Groups. Target Audience. And everyone is on Facebook.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Communities 52

Communities Brand Identity Branding Work Management 52

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Well, there’s no shortage of industry groups around. Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

SEPTEMBER 17, 2020

First, as Lauren McKenzie, HubSpot's Director of Product Design, points out, "A 'good' panel has a wide range of experiences and feedback to offer. Ultimately, when you're curating a list of customers to host, you'll want to consider whether your panelists deliver a wide range of perspectives to get the most out of your panel.

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

B2B Marketing Directions

OCTOBER 24, 2021

This study involved a survey of 3,593 global business executives across a wide range of industries and company sizes. Original research takes time, and that's especially true when it consists of primary research such as surveys, focus groups or interviews.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Planning Paid Search Agency 52

Altitude Marketing

OCTOBER 23, 2018

Every industry is different. Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. Are there entrenched 800-pound gorillas in the industry? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Launch Marketing

NOVEMBER 28, 2018

New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. For example, if your technology product is poised to solve needs for those specifically in the medical device industry, you won’t want to market at trade shows geared towards hospital or med clinic products.

Buyer Personas 61

Buyer Personas Product Trade Show Differentiation 61

Circle Studio

JANUARY 10, 2020

With that view in mind, it’s not surprising that many leaders are either skeptical or dismissive altogether of 3 rd party client research (one-on-one interviews, focus groups and surveys). Ignore the naysayers, focus on the future. Myth 5: Marketing’s work is done once the selection is made.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Hinge Marketing

JUNE 19, 2017

Your brand is how people in your industry understand your firm — the projection of your expertise and experience into the marketplace. Common research topics range from how the marketplace views your firm to who your true competitors are and how you differ from them. Focus groups. Focus groups are rarely the right choice.

Research 75

Research Work Management Marketing Management Brand Identity 75

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. Try asking both open-ended and closed-ended questions (for instance, a multiple-choice question asking what income range best describes you). Oftentimes, you get the best feedback by using this tactic because you’re going straight to the source.

Research 81

Research Process Planning Marketing Budget Creation 81

The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. Based on our 2020 Customer Loyalty Engagement Index where we examined 95 industry sectors including 1,033 B2C, B2B, and D2C brands, we peg this year’s overall emotional-to-rational values ratio in the consumers’ decision processes at 85:15. to 0.901 range. A new tweet?

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Conductor

JUNE 4, 2020

It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

OCTOBER 16, 2019

Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage. Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Do you specialize in a certain industry? ".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Instead of becoming a graphic designer who works in any industry, you could become a visual branding designer who works with non-profit organizations.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Instead of becoming a graphic designer who works in any industry, you could become a visual branding designer who works with non-profit organizations.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

TrustRadius Marketing

MARCH 30, 2018

Are you dialed in to what people are saying about your company, brand, or industry? Banza responded by sending her a box of their pasta, custom packaged for Bell, espousing her charm, humor, range and many other fun compliments where they would normally list ingredients. Common jargon/buzzwords in your industry.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Outgrow

NOVEMBER 8, 2022

And in my last in-house role, I was digitizing the UK healthcare industry at Pharmacy2U by bringing repeat prescriptions management online, it’s very much a mission-driven business, it was saving the NHS, the UK health service, about 15% in medication costs, and it’s an 8 billion pound cost line. So what would you say about that?

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. They battle Luxottica , an eyeglass manufacturer with a monopoly-like presence in their industry. But before you take a page from Warby Parker’s book, it’s important to assess your product’s market size and the number of competitors in your industry.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Hubspot

MARCH 10, 2021

Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". However, a group is not a good idea if you want to use it to raise awareness about your products or services, or simply use it to post company announcements.".

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. They battle Luxottica , an eyeglass manufacturer with a monopoly-like presence in their industry. But before you take a page from Warby Parker’s book, it’s important to assess your product’s market size and the number of competitors in your industry.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. The more rigid structure of quantitative research lends itself to a different range of formats, including online, mail and telephone surveys. Benchmark your business against competitors in your industry.

Research 94

Research B2B Marketing Sample Planning 94

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. You actually work with a broad spectrum of industries, from credit unions to car dealerships to hipster hotels. You have to find something interesting to talk about.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49