ConvertKit

DECEMBER 19, 2018

Income level. Once you have created your target audience demographics, you can move on to understanding their psychographics. They don’t always have the extra income to buy multiple healthy ingredients per meal. You can also create a focus group if you want to take this activity a step further. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Marketing Insider Group

NOVEMBER 10, 2020

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. The four most common ways to segment your audience are by: Demographics (age, gender, income, education level, etc.). Psychographics (personality, values, interests, and lifestyles).

Segmentation 360

Segmentation Research Psychographics Marketing Budget 360

Convince & Convert

DECEMBER 7, 2023

Socioeconomic Status (Differences in class, income, and social standing.) This could include members from within your organization or an external focus group. Deep Research & Understanding Going beyond mere demographics, this involves understanding the psychographics, values, preferences, and nuances of diverse groups.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Outgrow

AUGUST 17, 2022

Socio-economic- Income, educational attainment, occupation, neighborhood, or association memberships. Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Income level. People have grown to hate unsolicited messages from marketers. Career/profession.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

APRIL 13, 2021

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Optinmonster

FEBRUARY 21, 2023

Instead, they might target high-income individuals with ads that emphasize exclusivity and luxury. Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Instead, they might target high-income individuals with ads that emphasize exclusivity and luxury. Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Psychographic. Demographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Biznology

MAY 9, 2012

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color.

Relevance 80

Relevance Planning Psychographics Wikipedia 80