Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements.

Social Media 78

Social Media Media Customer Satisfaction Lead Ranking 78

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Develop your product or service.

Social Media 103

Social Media Social Marketing Media Planning 103

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Marketing Insider Group

AUGUST 30, 2021

So much of what we see today are product-centric claims aimed at impressing the prospect. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Instead of trying to sound appealing to people, be interested in them. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Content Standard

APRIL 2, 2019

It’s risky to rely on projected impressions of your audience’s challenges, values, concerns, lifestyle, needs, interests, and desires. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. Recommended for you.

Research 106

Research Content Marketing Paid Search Agency Content 106

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Nike’s Dream Crazy.

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Now, I’m not holding my breath for Bentonville to actually implement my idea, but the local manager’s responsiveness was impressive nonetheless. Actually, they made it quite difficult.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Sprout Social

JULY 28, 2021

In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. Lay the foundation: Brand positioning. For us, it was our sales and success teams.

Branding 126

Branding Brand Identity Ad Building Work Management 126

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Noogler first impression? "I Gather feedback.

Lead Ranking 129

Lead Ranking Lead Scoring Effectiveness Branding 129

Marketing Insider Group

AUGUST 30, 2021

So much of what we see today are product-centric claims aimed at impressing the prospect. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Instead of trying to sound appealing to people, be interested in them. That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. You want to encourage them to buy more by incentivizing them.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Navigate the Channel

APRIL 7, 2023

But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective use of the squiggly squares. A/B testing can help, or a focus group can also provide feedback. Strategies exist for when and how to use QR codes well and here we’re highlighting six smart QR code practices.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

Content Standard

MAY 16, 2018

With artificial empathy, we can begin to get the benefits of in-person focus groups with less cumbersome overhead and greater geographic and cultural reach. When it comes to marketing and advertising, we could analyze real-time impressions from our campaigns, apps, and products.

Marketing AI 68

Marketing AI Paid Search Agency Impressions Interactive Marketing 68

Stevens & Tate

OCTOBER 1, 2019

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. 90% of consumers reported that coordinating with news content did not affect their brand impression.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Contently

NOVEMBER 3, 2017

Using the age-old academic trick of trying to impress his profs by creating a new word, he referenced “Einfühlung,” which translated from German means “feeling into.” It might surprise you that the word “empathy” didn’t emerge out of psychology or sociology, but from an 1873 German philosophy Ph.D.

Work Management 166

Work Management Marketing Management Advertising Agencies Case Studies 166

Biznology

AUGUST 6, 2014

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. But, for the most part, we’re still guessing. That guessing game is evident in the difficulty large incumbent organizations have in innovating.

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

Eric Mower + Associates

JUNE 18, 2019

Don’t start off on the wrong foot by neglecting to identify and engage with these groups early, because the old saying is true: “You never get a second chance to make a first impression.” These individuals are the best focus group you could ever hope for. Build support first, announce second.

Outreach 44

Outreach Validation Focus Group Impressions 44

Hubspot

AUGUST 20, 2018

Emotional Marketing Makes Great First Impressions. According to you, what makes for a great first impression? If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? First impressions form in a matter of seconds. The second one, right?

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

APRIL 4, 2023

I've been following the company's work closely, and I've been impressed by [Achievement 1] and [Achievement 2]. I conducted several focus groups to gather feedback from employees about their experience working for the company. Conflict Resolution Questions for Consultants 13.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Sell High-Quality Products and Services: No matter how stellar your customer service is, if your products or services fail to impress, people will complain.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

markempa

SEPTEMBER 27, 2016

So much of what we see today are product-centric claims aimed at impressing the prospect. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Understand your customer’s motivation (what they want) and make sure it’s something you can deliver.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Ranking 120

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? When she goes, she is so impressed with the service that she decides to make it her new routine salon, thus altering her buying pattern due to outside influence or recommendation.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Launch Marketing

APRIL 18, 2018

It’s also important to remember that seemingly mundane interactions like receiving an invoice are parts of the customer experience that can leave positive or negative impressions. Support, training, accounting and more are also important parts of the CX equation and all can provide valuable insight.

Branding 48

Branding Brand Identity Work Management Marketing Management 48

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.”

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Markempa

AUGUST 12, 2021

So much of what we see today are product-centric claims aimed at impressing the prospect. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Instead of trying to sound appealing to people, be interested in them. That’s empathetic listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

ClearVoice

APRIL 19, 2021

Your content makes the first impression and provides the engagement to keep these relationships going. Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Hubspot

MARCH 10, 2021

We'll also take a look at some impressive examples of How to Guides for inspiration. Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". Suffice to say: How to Guides matter. Let's dive in.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Contently

JUNE 13, 2016

These two developments could lead to impressive branding opportunities. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options. But they could also expose Genius as a worthless ad platform.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

JUNE 14, 2018

If you don’t feel comfortable with surveys, you could facilitate a focus group. One of the most impressive displays of human-centered design, I’d argue, is Spotify -- a product that showed me my prior method for purchasing music was a problem, before I even recognized it as one. Image courtesy of Altitude Inc.

Design 94

Design Examples Product Customer Surveys 94

SnapApp

JUNE 22, 2016

And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression. We all mix up names, misremember personal details, or make an incorrect judgement occasionally. I think you develop that foundation.

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

SnapApp

JUNE 22, 2016

And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression. We all mix up names, misremember personal details, or make an incorrect judgement occasionally. I think you develop that foundation.

Marketing Management 48

Marketing Management Focus Group Training B2B Marketing 48

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. You’ll be able to see impressions and clicks. . #1 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience. You have to engage with your audience where they are, and that means being where they are. Take them seriously. 2 Chris Jones with Conductor.

SEO 64

SEO Tips SERP Forrester 64

LEADership

APRIL 29, 2014

Let’s Focus on these Top 5 B2B Social Media Channels: 1. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. LinkedIn: See if your profile needs a refresh.

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40