A Guide to Social Listening: The Key to an Effective Social Media Strategy

TrustRadius Marketing

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening.

15 Creative Examples of Branded Pop-Up Shops

Hubspot

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. Marketers spend a lot of time trying to nail down abstract concepts.

11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers.