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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

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A Guide to Social Listening: The Key to an Effective Social Media Strategy

TrustRadius Marketing

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Here are just a few TrustRadius reviewed products. Sprout Social.

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The Ultimate Guide to Emotional Marketing

Hubspot

Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head. Studies show that good news and positive content spreads faster on social media than any other type of content. Better yet, what made you finally push "b uy" ?

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15 Creative Examples of Branded Pop-Up Shops

Hubspot

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. The pop-up event tripled the amount of applications the agency received to its internship position.

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11 Ways to Give and Get Customer Love

Hubspot

Whether your products/services help them succeed in their business or allow them to improve a certain aspect of their personal lives, highlighting happy customers not only gives them an ego boost, but it also contributes to a positive brand image. It makes me happy that I use Verizon, and it keeps me loyal to the brand.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Pricing choices. Customer service approaches. Customer and buyer enablement resources.