Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy. Social media can also spark joy by connecting people with similar interests.

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Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take. Another way of sourcing pain points is to just ask. Connect with other departments.

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KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. Include hashtags, contests and overall communication and sharing via social networks. Set Up a company employee focused hashtag that employees can use to connect with one another via platforms such as Twitter, LinkedIn, and Facebook that utilize hashtags.

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Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

Analysis 101

Analysis Custom Publishing Advertising Benchmark Keywords 101

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

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Social Media Customer Surveys Education Eye-Tracking 145

Sprout Social

MARCH 7, 2022

Think of it as a real-time focus group that provides honest, unfiltered feedback. Related keywords might include product names, branded hashtags or direct profile mentions. Here are three Sprout tools that will help you get it done. Brand Health Social Listening Topics. Finally, add in your brand information.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Optinmonster

MAY 27, 2020

Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Use social media hashtags and trends to find users posting content related to your brand. Target Audience.

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TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Here are just a few TrustRadius reviewed products. Sprout Social.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Moz

NOVEMBER 7, 2019

Hashtags as well on social media and perhaps meetup groups as well. So spend some time finding who this audience is for your show, a real group of people who are communicating with one another and who ultimately are someone who you could speak to in a meaningful way. Slack communities can be a great source of this.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. The company starts by tweeting a link to the survey with its hashtag, #LittleThings.

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Hubspot

AUGUST 20, 2018

The marketers at TOMS enhance this community by promoting activities like “One Day Without Shoes” and encouraging their customers to use hashtags when sharing images. Another method of manually analyzing audience feedback is holding a focus group. You now belong. Source: TOMS Marketing Strategies. Inspire the Impossible.

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Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

DECEMBER 28, 2011

Choose a topic that your audience would love to know more about, create a hashtag, invite other industry thought leaders to participate, and schedule and promote your Twitter Chat to your audience. Consider using Google+ Hangouts as a way to conduct low-cost focus groups with a select group of prospects or customers.

Social Media 28

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Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Here are some easy steps you can take to start building those online relationships: If you have an event, pick a specific hashtag Millennials can use to engage online, like #sundaypray.

Marketing & Strategy 28

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Online Marketing Institute

MAY 26, 2010

How often was your hashtag used? It not only offers instant eyeballs, but provides great returns as well. Again, measuring your impact is relatively simple when you ask: What was your retweet value? How many times was your vanity URL used? How many new, genuine followers did you get while your promotion was on?

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Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Social Media 131

Social Media Media Ideal Customer Profiles Analytics 131

Hubspot

SEPTEMBER 15, 2011

Conduct a mini focus group. Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. They're usually organized around a specific hashtag. In social media, people love to share their opinions. Then share it with your product team.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

ClearVoice

JANUARY 29, 2024

Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market. In-app surveys: Collect opinions or feedback from users via your app’s built-in feedback or survey form.

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Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. Marketers spend a lot of time trying to nail down abstract concepts.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Hubspot

FEBRUARY 14, 2012

You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focus group, or in a blog post with an embedded survey. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat).

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

KoMarketing Associates

JULY 1, 2016

Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc. For a complete look conference presentations, visit SlideShare and check out more of the tweets using hashtag #SEJSummit. With thanks to Brent Csutoras.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. How much they matter all depends on who you’re talking to. If you want quick, comprehensive results, try social listening.

Act-On 112

Act-On Brand Identity Branding Social Media 112

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 111

Work Management Marketing Management Research B2B Marketing 111

Buffer

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. We wanted to give you a few tips on creating better ads.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

FEBRUARY 3, 2013

Some of the first to do this were Doritos for getting fans involved on Facebook before the game with its “ Crash the Super Bowl ” campaign, and Audi’s incorporation of a Twitter hashtag within its TV commercial. As Adobe puts it, “Simply tracking marketing budget ROI via focus groups and awareness studies is insufficient for today’s CMO.”

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Hubspot

DECEMBER 24, 2014

This video from Oglivy & Mather shows what it might be like if the concept of Christmas was pitched to a focus group -- and it brings up some questions about the strange traditions we all accept. SImply tweet an idea using the hashtag #PrinterWonderland. Warning: Audio is NSFW.). 4) School Editing. 5) Door Number 3.

Advertising Agencies 28

Advertising Agencies Companies Ad Agencies Mobile Advertising 28

Albacross

JULY 2, 2018

If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Just let your employees know that they’re welcome to do so , and encourage them to use your company’s branded hashtags as well. Remedying this is simple.

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Hubspot

OCTOBER 18, 2011

So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. Unless you were really big, and you were a consumer brand, and you could do focus groups. We'll have someone run back with the microphone. A couple of quick things.

Inbound Marketing 28

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