Remove government psychographic
article thumbnail

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually.

article thumbnail

Target Market Research for the Professional Services

Hinge Marketing

When an individual within your firm expresses an opinion about your targets it is often anecdotal and of limited value. A great place to start is to search online for studies that have already been published by industry trade associations, government agencies, or private firms. Psychographic.