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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

MAY 15, 2013

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. Many marketers were even taught to go the extra mile, developing buyer personas and customizing campaigns and outreach around the perceived needs of specific segments of their customer base.

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B2B Marketing Zone

Growing Your Brand Is a Group Effort: Communities as Content Marketing

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

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