Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Savanta

NOVEMBER 16, 2014

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. This means that focus groups are often simply not a realistic option in B2B studies.

Research 120

Research Features B2B Marketing B2B 120

Hubspot

MAY 15, 2013

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. Conducting ongoing polls in social media channels to facilitate lovable feedback in real time versus waiting to facilitate focus groups or customer interviews. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28