Matt’s App of the Week: Chatcast

Heinz Marketing

Although Facebook in many scenarios still is not a high-conversion B2B channel (and in most cases is an inappropriate context to ask for that regardless), it’s value in building community, engagement and trust has accelerated in recent months. This technology and channel application is still in early-adopter status as of this writing, which means first-movers are in good shape to reap accelerated rewards.

It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?

Hinge Marketing

Visible Expert Andrew Sobel is a world-renowned business consultant, speaker, and author who has carved out a niche for himself in the business world by helping executives learn to become trusted advisors and build long-lasting relationships with their clients.

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1 Billion Facebook Users in 2012? Not So Fast


Oh and we also have to trust that they actually hit it. It’s a first mover that is eventually going to run up against its limits. Image via CrunchBase. A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist?

Who’s Giving You the Best Link Love?


But in the real world, these are the prerequisites to having a successful business that A) gets on Google’s radar and B) builds awareness and trust in the minds of not only your potential customers, but also the people who are actively crafting website/blog content and creating those links.

Link 52

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


It’s possible to host and launch one of these things, even with a small team, but why should you host a virtual conference in the first place? Promote the first sales-focused track at our INBOUND event. When we say “virtual conference,” we don’t just mean webinars.