Remove first-mover vertical
article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement.

article thumbnail

Competitive Strategy for Professional Services

Hinge Marketing

In traditional manufacturing or distribution, a very common cost advantage strategy is vertical integration. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. First consider your business situation. The first is research on your target markets. Talent approach.