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[new research] 2022 New Mover Trends Report – Meet Today’s New Movers

Porch Group Media

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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The 2022 Marketer’s Perspective on Mover Marketing Research

Porch Group Media

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies? Budgets are going toward movers.

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How Long Before Moving Do Millennials Research Services?

Porch Group Media

With the influx of millennials entering the homebuying market, new research showcases the amount of time this generation spends researching services prior to moving. David Krane, Senior Research Analyst from The Harris Poll , joined us on our recent webinar, Marketing to the Millennial Mover , to discuss these insights further.

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New Movers: The Secret to Skyrocketing Solar Energy Sales

Porch Group Media

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. New research from the 2021 New Mover Trends report shows that many new movers are purchasing solar energy products and services.

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2021 New Mover Trends Report Overview

Porch Group Media

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?

Porch Group Media

The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread. of Americans (or about 27.1 million) moved last year, per the Census Bureau.

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Top 7 Challenges of Mover Marketing & How to Overcome Them

Porch Group Media

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.