Remove first-mover vertical
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Competitive Advantage in a Commoditized Industry

Moz

While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement.

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Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. In traditional manufacturing or distribution, a very common cost advantage strategy is vertical integration. First consider your business situation. Services integration. Talent approach.