Remove First-Mover Remove Pricing Remove SWOT Remove Vertical

Competitive Advantage in a Commoditized Industry


While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. What is something that better delivers more value to customers, or comparable value for a better price? SWOT analysis.

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. In traditional manufacturing or distribution, a very common cost advantage strategy is vertical integration. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage.