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Competitive Strategy for Professional Services

Hinge Marketing

Competitive strategy is the long-term approach firms use to gain a competitive advantage in the eyes of their target audience. For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. This is the strategy that made the term “offshoring” popular. Your firm’s culture can be the source of a competitive advantage if two conditions are met. First consider your business situation.