Getting back to marketing basics
FEBRUARY 7, 2014
The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. When in doubt, it is prudent to conduct either informal or formal market research among one’s key target segments. Price, Place and Product/service round out the 4 “P’s” of marketing.