Your company’s digital future is still open, if you capture it first

Biznology

You can control your digital future if your know where you’re going, and know how to reach it first. You will return to the early days when your publishing company first began and your competitors hawked tabloids and broadsheets on every corner. Publishing’s unique leadership opportunity is still available: Become the first mover that leads the publishing industry first, and then scales to help lead the world. First movers will win.

Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Focus on these four stages: First, align with customers: Learn customer goals, thinking, and journeys. To lead a people-first digital Earth, you and your company can be the first mover that leads connected consumption. Then scale to lead the digital Economy with a people-first digital Earth.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

For the first time, everyone in the company is above average, with next year’s performance target raised to 75%. You gain “people-first” super powers by living on a digital Earth: Your devices are an adaptable family that follows and serves you as you move from device to device, place to place, and time to time. It’s a people-first re-invention of living, learning, and the economy, with people and people-first companies at the top. Lesson for leaders.

Are you surfing the social media wave (or are you too far ahead or behind)?

Biznology

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. They call this the first-mover advantage and it’s a grind. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge.

Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

How B2B CMOs are Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on.

Who’s Giving You the Best Link Love?

DivvyHQ

When we started DivvyHQ back in 2011, we benefited greatly by being one of the first, if not THE first, cloud-based editorial calendar applications on the market. But first-mover advantage only took us so far. Simply put, Google’s search bots would find two web pages that look relatively the same (similar words and various other attributes), then they would look at which web page had more links pointing to it and list that page first.

Link 40

Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

So if you attract heavy competition, that means you’re on to something and you’ve got first mover advantage. Matt: What does it mean to have first mover advantage, because I think you guys have been doing this longer than almost anyone else? The post Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned. At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again). Paddleboarding and Business :: A Tale of Perseverance.