first-mover 
Biznology
FEBRUARY 7, 2014
The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. A similar phenomenon happens to many start-ups.
Convert
MAY 24, 2022
The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. To secure a significant market share and kill off competition (think Amazon). This broke a rule in retailing that you can’t have an ‘ugly’ price,” notes Rhoades.
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