Remove first-mover
article thumbnail

How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful. These types of content can be effective lead nurturing assets when delivered at the right time.

article thumbnail

From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

Vidyard

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The post From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015 appeared first on Vidyard.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look Back & a Look Ahead for B2B Marketing

BOP Design

In many cases, it’s the first impression a prospect gets of a brand. Because industry publications are still interested in the movers and shakers in their market and often turn to press releases for the latest product and service announcements. SEO-first Approach to Website Design. White Websites.

article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” Personalisation and really getting to know your audience or clientele. Mobile Video. Back to top.